Podcast Highlights

Podcast episode 325 Shop 1 in 5 Small Business Directory

#325 Shop One in Five (Small Businesses) This Holiday Season

By Tracy Matthews / November 16, 2021

The biggest pain point for small business owners to make more sales online is the struggle to get exposure. Jacqueline Snyder and Minna Khounlo-Sithep, co-hosts of The Product Boss podcast and small business owners themselves, are rocking the…

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#324 The Desired Brand Effect – How to Create Desire For Your Jewelry Brand

By Tracy Matthews / November 9, 2021

Today is the day… This episode is going live on November 9, 2021. The official launch date of my book The Desired Brand Effect. If you’re a regular here at Flourish & Thrive Academy, you already know that…

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#323 Shows Are Back! It’s How You Leverage Them That Matters with Ana Maria Andricain

By Tracy Matthews / November 2, 2021

Great news, everyone, shows are back! In-person art fairs and trunk shows are back in full swing. They can be a huge asset for your business, or a total money pit — it all depends on how you…

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#322 Behind the Scenes of the Desired Brand Effect Book

By Tracy Matthews / October 26, 2021

It’s finally happening, m’dear. My book, The Desired Brand Effect, is launching on November 9th, 2021. People reach out to me all the time to tell me they want to join one of our business coaching programs but…

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#321 REELs (and Tik Tok) for Beginners with Shelby Clement

By Tracy Matthews / October 19, 2021

Let’s talk simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. This week, I brought in an expert. Shelby Clement is a wife, mama of two boys, and entrepreneur. Plus, she’s…

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#320 The Mindset Shift That 4x’d One Designer’s Sales with Alisha Merrick

By Tracy Matthews / October 13, 2021

When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving artist syndrome manifests in your business… Resenting the success of other artists. Feeling…

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How to Organize and Track Your Jewelry Inventory Like A Pro (Free Template)

By Tracy Matthews / September 29, 2021

The way you organize and track your inventory could be the reason your jewelry business is struggling… Many, many years ago, when I was still running my first jewelry business, I was having major cash flow problems. The…

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#303 The 5 Most Important Pages on Your Website with Coach Erin Alexander

By Tracy Matthews / May 25, 2021

When was the last time you took an honest look at your website? Your website may be the most important asset for your eCommerce brand. It’s a 24/7 one-stop-shop for customers to shop your products and learn about…

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#298 The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster

By Tracy Matthews / April 20, 2021

I think we can all agree that it would be awesome to make money without lifting a finger. Well, email automation is the most sensible way small business owners can cut back on their workload without cutting back…

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#285 How this Designer Built a Values-Driven Business and More Than Doubled Her Sales this Year with Alyssa Miner

By Tracy Matthews / January 19, 2021

If you think getting clear on your brand values doesn’t need to be a priority, get ready to change your mind, m’dear. I’ve got an inspiring interview for you today. Alyssa Miner is a Laying the Foundation grad…

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