Scaling Your Business

How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)

By Tracy Matthews / June 14, 2022

When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus episode for you this week, m’dear. While I’ve been batching podcast content well…

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5 Reasons Why Holiday Gift Guides are the Holy Grail of Jewelry PR and How You Can Tap Into Them

By Tracy Matthews / June 13, 2022

Guest post from my friend and PR pro Nora Wolf of Wolf Craft, an á la carte PR shop for creative businesses. I asked Nora to write this post for jewelry business owners interested in pitching their work…

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5 Tips to Supercharge Your Online Jewelry Sales

By Tracy Matthews / June 10, 2022

1. Create an Ecommerce Website for Your Jewelry Business It doesn’t matter if you’re selling handmade jewelry, fine jewelry, custom jewelry, ceramics, or other creative products. One thing is for sure, your business must have a robust online…

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Why Father’s Day Reminds Me of The Day I Bet on Myself and My Jewelry Business

By Tracy Matthews / June 10, 2022

It was when I was trying to convince my dad that taking a job as a head designer at a $400M jewelry company was a bad idea… that I found clarity for myself and jewelry business. I remember…

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How This Artisan Jewelry Maker Grew Her Business to 6 Figures by Serving Comic-Con Fans

By Tracy Matthews / June 8, 2022

“You’re gonna go into debt to learn how to make beaded necklaces?!” That’s how Stephenie Denault’s stepmother reacted when she told her family she’d decided to study jewelry making.  Stephenie’s family assumed she’d never amount to much in…

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EP357: 5 Steps to More Online Sales This Summer

By Tracy Matthews / June 7, 2022

During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…

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EP356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

By Tracy Matthews / June 3, 2022

If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…

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How They Built a Million Dollar Handmade Jewelry Business Without a Massive Team

By Tracy Matthews / June 1, 2022

Starting a handmade jewelry business is challenging and, what’s more, growing it to 7 figures. But if you have proper guidance and work “on” the business instead of “in” it, you’ll be able to fast-track your growth, even…

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This Couple Quit Their Jobs To Start A Jewelry Business – Now They Have 18 Months To 4x Their Sales

By Tracy Matthews / May 30, 2022

Quay Flom has always loved jewelry, but various metal allergies prevented her from wearing most mainstream pieces. So, she did what only a true creative visionary would do: she started making her own. She came to realize her…

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EP355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf

By Tracy Matthews / May 30, 2022

Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. The top publications have a very long lead time for their…

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