Branding and Collection Development

#204 How to Elevate Your Brand with Packaging with Barbara Whitney

By Tracy Matthews / June 4, 2019

Unboxing experiences are a big deal these days… If you want to sell your product for premium prices, you have to think about packing! When customers open their purchase, they want it to be fun – to feel good.…

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#203 What YOU Need to Know in 2019 About the Current Wholesale Climate with Robin Kramer

By Tracy Matthews / May 28, 2019

This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7…

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#202 How to Lean into Your Creative Brilliance to Build a Better Business

By Tracy Matthews / May 21, 2019

The amazing thing about designers is we’re each so unique… It’s so cool how you don’t have to be a certain way to succeed in this industry. As I’ve really gotten to know my own gifts and talents,…

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#201 How to Launch One of a Kind Collections and Sell Out in Less than a Month with Alex Camacho

By Tracy Matthews / May 14, 2019

When you’re running a jewelry business, sometimes you might forget why you started what you do… Running a business takes work. Persistence. Consistency. Strategy. But at the end of the day – most of us are actually artists! We…

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#198 How to Protect Your Intellectual Property with a Manufacturer with Emma Gregory Boudah

By Tracy Matthews / April 23, 2019

Finally! The weather is warm and days are getting longer. A perfect time to look forward to GROWTH in your business. Springtime is all about new possibilities, right? Time to get your spring hustle on! As designers and…

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#195 Guerrilla Marketing Strategies That Actually Work with Aggie Burnett

By Tracy Matthews / April 2, 2019

What are you waiting for? I asked my good friend Aggie Burnett, co-founder of Nomaterra fragrances, what she was waiting for to get to the next step in her business. Since her early 20’s, she’s nourished relationships with…

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#193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers

By Tracy Matthews / March 19, 2019

Do you have 1000 True Fans? Trust me, it’s A-OK if you don’t. But are you ready to have 1000 people eager, willing, and ready to support your business this year? I learned this philosophy from Kevin Kelly…

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#189 How to Avoid Burnout with Nina Cooper

By Tracy Matthews / February 19, 2019

Big goals + Big responsibilities = Burnout? It doesn’t have to! Are you tired? Like really tired? If you tell yourself “I’m busy but I’ve got this” then keep reading. I sat down with Nina Cooper, founder of…

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#188 How To Protect Yourself From Health Hazards In Your Jewelry Studio

By Tracy Matthews / February 12, 2019

Is your studio healthy or hazardous? Here’s how to create the jewelry you love while keeping your health in check. Yep, I get it! You LOVE making jewelry. But did you know this creative career could potentially be…

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#176 How a “Mystery” Blogger Selects Product to Feature

By Tracy Matthews / November 20, 2018

Think you can’t keep a secret? The blogger behind A Thousand Facets has hidden her identity for almost 9 years on her blog! It’s so cool because she’s a big time blogger, but no one knows the woman…

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