(Digital) Marketing and E-Commerce
Many designers feel weird about selling right now, but now is the time for online businesses to grow in a major way. People are cooped up at home and are shopping online more than ever. With so many…
Read More
People are doing amazing things with their businesses right now! Many designers have actually increased their sales during this uncertain time by pivoting their business models and utilizing creative strategies to sell online. Adaptation, creativity, and collaboration have…
Read More
In times of financial uncertainty and online-only shopping, jewelry can still thrive. Merging creative marketing solutions with the adaptation of online retail, independent jewelry designers who once relied on in-store sales are able to both stay afloat financially…
Read More
Nothing makes me happier than seeing a jewelry designer move from a place of uncertainty to a place of power. It happens when you overcome your fears to take calculated risks that move your business into action. Meet…
Read More
I want to tell you something: it’s OKAY if you’re feeling overwhelmed right now. The changes we’re experiencing are causing a lot of fear and uncertainty and I understand how that might paralyze you and keep you feeling…
Read More
It’s time for you to show up for your business without worrying about what the external world thinks. That’s what Susie Moore is all about! She’s a life coach, author, and good friend of mine. And she came…
Read More
Breaking news: double-sided tape is about to rock your world. At least, that’s what happened to me when I sat down with Corkie Bolton for a second round of podcasting! It’s so great to meet other jewelers with…
Read More
“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community. It’s a scary and uncertain time, but you…
Read More
We’re in the middle of some rocky, uncharted waters, m’dear. But that doesn’t mean we’re doomed! It’s time to pull together as a community to support one another as we navigate this brand new territory. I’m tuning in…
Read More
Are you freaking out a little bit? Don’t worry, the voice of reason is here! I’m talking about Jason R. Ayers, of course. In Part 1 we talked about what you can do to protect your mindset and…
Read More