Podcast

#181 Make 2019 the Best Year Ever With These 5 Words to Live By

By Tracy Matthews / December 25, 2018

Every year around this time, I reflect back on how I did… This year was no different… Always – ALWAYS – my reflection starts with my WINS! Girl, you crushed it! Then I have to check myself re:…

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#180 How to Align Your Content with Your 2019 Sales Plan

By Tracy Matthews / December 18, 2018

Content is King (yes, even for a jewelry brand). And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones who keep coming back for more? The ones who…

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#179 How to Create Branded Collaborations and PR Experiences with Janine Just

By Tracy Matthews / December 11, 2018

A recent NY Times Article announced that Conde Nast is selling off 3 of its publications due to a shrinking pool of advertisers and changes in the way content is consumed… …which in recent times isn’t so much…

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#178 The Epic Online Promotion Strategy that Brought in $8200 in 4 Days

By Tracy Matthews / December 4, 2018

I’m often asked: what does it really take for an emerging jewelry brand | designer | maker to successfully sell jewelry online? It requires 4 things: Strategy Resourcefulness Creativity A Can Do Attitude Here’s why: There’s a lot…

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#177 Spring Trends 2019: Fashion Month Recap with Delia Folk

By Tracy Matthews / November 27, 2018

Following trends with your new collection is a great way to get inspired for Spring 2019. No matter what kind of jewelry you create, you can show these trends in your designs. It’s always fun to see how…

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#176 How a “Mystery” Blogger Selects Product to Feature

By Tracy Matthews / November 20, 2018

Think you can’t keep a secret? The blogger behind A Thousand Facets has hidden her identity for almost 9 years on her blog! It’s so cool because she’s a big time blogger, but no one knows the woman…

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#175 Blockchain + Responsible Sourcing to Tell a Better Story

By Tracy Matthews / November 13, 2018

Blockchain isn’t just about BitCoin. In fact, cryptocurrencies were made possible because of Blockchain technology! So what does this have to do with the jewelry and fashion industry? Blockchain helps give a digital papertrail of each step in…

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#174 Fresh off the Runway: How the NYT T Magazine Editor Finds Brands

By Tracy Matthews / November 6, 2018

Want the inside scoop on how fashion editors discover new brands? I’ve got you! Sometimes editors feel impossible to reach because you put them on a pedestal. They’re people just like you and me – and they use…

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#173 How to Problem Solve When Trying to Scale Your Jewelry Business

By Tracy Matthews / October 30, 2018

When you want to scale your jewelry business – you start seeing new problems to solve.   It’s true, more money…more problems!   Not exactly more, but different problems for sure.   The biggest your business, the different…

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#172 Strengthening Your Inner Fitness with Patricia Moreno

By Tracy Matthews / October 23, 2018

Business and life are integrated in so many ways. How we feel about ourselves and what kind of lens we view business through shapes our ability to actually succeed. Working that inner confidence muscle is exactly what our…

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