Podcast

#171 How to Use LinkedIn to Grow Your Jewelry Sales with Becky Mollenkamp

By Tracy Matthews / October 16, 2018

Right now, LinkedIn probably sounds like Instagram’s awkward cousin in the world of social media.   But what it lacks in flash, it makes up for in substance…and sales!   The best part about using LinkedIn to grow…

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#170 13 Lessons Learned from Flourish & Thrive Live 2018

By Tracy Matthews / October 9, 2018

Reviews of Flourish & Thrive Live are in – it was a total hit!   Maybe you’re coming down off the NYC high, getting out of the jetlagged fog, or bummed because you missed it this year.  …

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#169 How to Create a Beautiful Branded Photoshoot on the Cheap with Karina Harris

By Tracy Matthews / October 2, 2018

Great photography helps elevate your brand and build trust with customers. But a beautifully branded photoshoot? Not always affordable! There are ways to do consistent photoshoots on a budget, just ask Karina Harris of Waffles & Honey. Karina…

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#168 How to Get Your Jewelry Into Luxury Retail with Delia Folk

By Tracy Matthews / September 25, 2018

Luxury retail is all about your brand, not the materials you design with.   Jewelry buyers are looking for exclusive brands, new designs, and fresh takes on trends!   So if your jewelry falls into any of those…

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#167 How One Designer Grew Her Sales by 400% in 4 Months with Kena Treadway

By Tracy Matthews / September 18, 2018

Fear holds so many designers back from growing their jewelry sales to the level they really want.   Getting in a mindset of success requires you to take action when you’re afraid.   When you take action in…

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#166 How a “Total Control Freak” Left Her Biz for 2 Months Without Going Under

By Tracy Matthews / September 11, 2018

There’s a point in your business where releasing control is the only way to grow.   You might feel scared or nervous to get help with administrative work, but if you want to grow – you can’t do…

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#165 The Secrets of a Successful Influencer Strategy

By Tracy Matthews / September 4, 2018

Using influencer marketing for jewelry brands to grow brand awareness can be really effective.   Maybe you’re not sure how to partner with influencers, or which ones?   You’re not alone! Influencer marketing is a new thing for…

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#164 How to Use IGTV for Your Jewelry Business

By Tracy Matthews / August 28, 2018

Instagram recently added a new feature called IGTV and I’m excited about it!   The biggest reason is because it allows you to have your very own TV show – right on your Instagram account!   It’s like…

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#163 Top 10 Lessons Learned from a 5 Week Creative Sabbatical

By Tracy Matthews / August 21, 2018

Growing your creative business starts with allowing yourself the space to be creative. That might sound obvious, but as your business grows your attention gets pulled in all kinds of directions. It’s important to remind yourself to create…

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#162 How to Tweak Your Website Quickly to Increase Conversions

By Tracy Matthews / August 14, 2018

You don’t need to be a web developer to make simple changes to your website.   If you’re intimidated by the technical stuff, it’s can be pretty affordable to make changes to a Shopify template and make it…

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