Podcast

#151 Is Brick and Mortar Really Dead? How to Navigate the Crazy Changes Going on With Wholesale Right Now

By Tracy Matthews / May 30, 2018

Even though lots of people think retail is going away for good, there’s proof it’s not. In fact, brands like Warby Parker, which started out as an online brand, are actually opening stores across the country! There’s a…

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#150 How to Build Recurring Revenue with Jewelry Subscription Boxes with Michael Adams

By Tracy Matthews / May 22, 2018

Can you add recurring revenue to a jewelry business? The answer is yes. Recurring revenue is the holy grail of sales, why? Because your customers pay you every month (or year) for the services you provide! This is…

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#149 How to Know if It’s Time to Lean in or Quit

By Tracy Matthews / May 15, 2018

It’s normal to question your business now and then. I see this all the time when new designers join our community. They say before joining us they were about to throw in the towel and close their business.…

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#148 5 Surprising Ways to Increase Sales on Your Jewelry Website This Month (and for the Long Haul)

By Tracy Matthews / May 8, 2018

Selling jewelry on your website is all about experimenting! What worked last year might not cut it anymore. Instead of getting overwhelmed, just get started listening to this episode because I have a bunch of ideas to help…

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#147 What it really takes to make a $50K salary as a jewelry designer

By Tracy Matthews / May 1, 2018

It’s possible to earn a salary as a business owner. You don’t have to settle for leftovers. In fact, I highly recommend this strategy and I teach designers how to do this in our signature program, Laying the…

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#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film with Black Panther’s Douriean Fletcher

By Tracy Matthews / April 24, 2018

It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…

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#145 How to Create a Real Connection on Your Website with Your Dream Clients

By Tracy Matthews / April 17, 2018

Your website is just one piece of the digital marketing puzzle. If you want to really see results from your website, you gotta focus on other areas of the online world. No matter how wonderfully optimized your website…

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#144 The 5 Best Places You Must Use Video on Your Website

By Tracy Matthews / April 10, 2018

Getting consistent jewelry sales starts with people getting to know you as a brand and designer. One way to do this is by sharing a brand video that tells your story in a compelling way. Thanks to the…

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#143 How to Rock “Instastories” to Attract Awesome DREAM Clients

By Tracy Matthews / April 3, 2018

Instagram stories are more than circles on top of your feed! You might be confused on how to use Instastories for your jewelry brand, but it’s actually quite simple and powerful when done right! Getting people engaged with…

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#142 How to Overcome Terrible Etsy Sales

By Tracy Matthews / March 27, 2018

Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way for you to keep the conversation going after…

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