Podcast
It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…
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Your website is just one piece of the digital marketing puzzle. If you want to really see results from your website, you gotta focus on other areas of the online world. No matter how wonderfully optimized your website…
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Getting consistent jewelry sales starts with people getting to know you as a brand and designer. One way to do this is by sharing a brand video that tells your story in a compelling way. Thanks to the…
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Instagram stories are more than circles on top of your feed! You might be confused on how to use Instastories for your jewelry brand, but it’s actually quite simple and powerful when done right! Getting people engaged with…
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Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way for you to keep the conversation going after…
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Email marketing is all about experimenting and adjusting to improve conversions. It’s not just a one and done trick! That’s why so many jewelry designers and makers get frustrated when they try to improve conversions in their email…
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What’s the best way to get more exposure for your jewelry business? Getting featured by the media! You might be thinking, “easier said than done!” but it’s actually not as mystifying as you think to get PR for…
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Creating a connection with your future customer is so easy when you create a brand video. The most common myth I hear is “it’s too expensive!” Absolutely not, m’dear! I actually found a great deal on my brand…
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Having a healthy, growing email list is the number one way to grow your online jewelry business. Maybe you heard me talk about this before, but seriously it’s true. The main challenge, though, is getting people to actually…
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Over time, as you evolve in your business, changes must be made. Your goals are different, and your situation changes as your business grows. It’s a good thing, though! You become a different person than you were when…
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