Podcast

#111 Digital Marketing Momentum Series Part 1: Your Sold Out E-Store Website Checklist

By Tracy Matthews / September 18, 2017

What happens when someone buys from you online?   For a lot of jewelry designers I work with, the answer is, “I respond to their message, make or find the item, and ship the item!”   Girl, if…

Read More

#110 Visionary Series: How to Set Boundaries and Prevent Distractions to Get More Done

By Tracy Matthews / September 12, 2017

Creative business owners know the struggle… AMIRIGHT?   You wake up early to knock out your “to-do” list and before you know it, it’s 2:30pm and you’re still responding to emails and following up with a order that…

Read More

#109 Visionary Series: How to Focus on What Really Matters in Your Business

By Tracy Matthews / September 5, 2017

As a creative business owner, you probably have lots of ideas!   It’s easy for you to say “yes” to new projects and fun ways to serve your customers.   The trouble is, when you start saying “yes”…

Read More

#108 How to Run a Successful Side Hustle Jewelry Business with Susie Moore

By Tracy Matthews / August 29, 2017

Do you get the feeling you’re meant for something more?   Maybe your current job pays the bills, but it’s nothing more than that.   You’re ready to explore earning a living doing something you’re passionate about!  …

Read More

#107 Clever Ways to Split Test Images to Grow Your Etsy Sales

By Tracy Matthews / August 22, 2017

Lots of jewelry designers get started by setting up an Etsy shop!   Selling jewelry on Etsy is a really great way to get yourself out there, but getting noticed on Etsy is an art of its own.…

Read More

#106 Ask Tracy: What to do When Your Jewelry Business is at a Stand Still

By Tracy Matthews / August 15, 2017

Feeling stuck is a common struggle for jewelry makers trying to grow from side-hustle seller to full-time jewelry designer.   It seems like we’re getting a lot of questions about this lately from our online groups and comments.…

Read More

#105 Easy! 5 Action Steps to Boost Your Sales Using Pinterest

By Tracy Matthews / August 8, 2017

Rich pins, shoppable pins, and promoted pins. Do you know the difference? If your answer is “um…what?” you’re not alone! We’re getting a bunch of questions about how to grow your Pinterest account lately. So, you guessed it,…

Read More

#104 Etsy Overhaul for the Holiday Season with Amber Harder

By Tracy Matthews / August 1, 2017

Etsy traffic fluctuates.   It’s not like having a personal website where you can control content and SEO settings, but it’s a great starting point to get some exposure for your jewelry brand!   Maybe you noticed, they’re…

Read More

#103 How to Become a Better Copy Writer for Your Jewelry Business

By Tracy Matthews / July 25, 2017

Copy writing for a jewelry business is different from typical “online marketing” copywriting. Why? Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry! You gotta…

Read More

#102 4 Ways to Spike Your Sales This Holiday Season

By Tracy Matthews / July 18, 2017

It might sound crazy, but it really is time to start focusing on your Q4 jewelry sales!   Since most jewelry designers make the majority of their sales during the Holiday season (Q4), it’s super important!   Planning…

Read More