Podcast
Selling MORE jewelry doesn’t always mean making more profits. In fact, when I had a wholesale jewelry business years ago…I was selling about 1000 units a month, generating great revenue, but working my butt off (without the profits…
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The best part about owning a jewelry business? You get the choose which 18 hours you work each day! But seriously, did you think having your own business would eat up all your time? Truth…
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Designers always ask me, “Tracy, how did you create a jewelry brand that consistently generates multiple 6 figures and only spending 10% of your working time in it?” Well, it wasn’t because of the 30 page…
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There are so many fun and unique Holidays to plan promotions around! It’s not just during December. People go nuts over National Siblings Day or National Dog Day! No matter the Holiday or event, there’s…
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Pulling off a profitable promotion? It’s definitely within your power! Some designers get discouraged when they run a promo and don’t see tons of sales. You might be feeling like promotions can’t work for you.…
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Owning a jewelry business is FUN! Being a jewelry designer, myself, I know as well as you… There isn’t anything better than getting an email from a client gushing over the new piece they just bought!…
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Do you have email list envy? It’s really true what they say, “The money is in the list”….well really the relationship with your list… Whether you’re starting from zero or have a loyal base of customers,…
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As a jewelry designer, you can’t help but notice it on everyone. For you, red carpets are not so much about music, movies, or culture…it’s all about the jewelry! Can I get a hellz yeah?! …
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We’ve all been there. Your business is getting up and running, you have consistent sales, and everything’s just peachy! It’s exciting! Then you get a Cease and Desist letter in the mail. Panic. …
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Having a jewelry business these days sort of requires you to double as a marketing guru. Or at least it definitely feels that way sometimes! You’re learning new terms like “sales funnel” “pixel” and “brand assets”…
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