Podcast

#61 To consign or not to consign, that is the question with Robin Kramer

By Tracy Matthews / October 4, 2016

Consignment.   If you’ve been selling to stores at all you’ve likely been asked to consign your jewelry.   Robin and I are hosting this episode together today because we get asked “All Of The Time” for our…

Read More

#60 How to Use Instagram to Spike Your Holiday Sales with Melissa Camilleri

By Tracy Matthews / September 27, 2016

Now that F&TA Live is over…there is only one thing I’m thinking about…. The big debate…. No, not the presidential debate last night (not going to get political here)…. But the debate about the new changes in Instagram…

Read More

#59 How 6 Designers Grew their businesses like crazy in 6 months

By Tracy Matthews / September 20, 2016

Who do you turn to when you have a question about your jewelry biz?   When I was first starting out as a designer, I turned to my friend Suzi, who was a sweater designer. She had been…

Read More

#58 How to Spark Ideas for Headlines that Sparkle with Laura Belgray

By Tracy Matthews / September 13, 2016

Stuck!?!   There is nothing more frustrating than feeling like you have nothing good to say (or write)!   Let’s get real darlings…we’ve all been there before.   Tell me-   How many hours have you spent staring…

Read More

#57 Blogging Tips for Increasing Website Traffic

By Tracy Matthews / September 6, 2016

Orlando Bloom…Felix the Cat…Lucky Magazine.   Kinda Random topics for a jewelry blog…but they were the topics I chose during my first month blogging back in 2008.   Like many of you who are new to blogging, I…

Read More

#56 How to Harmonize Your Workflow with Melissa Kaiserman

By Tracy Matthews / August 30, 2016

The most successful jewelry businesses are born out of what we love to do. Right? I am sure you can relate. So what would it take to grow your business in alignment with your dreams? When I started…

Read More

#55 Converting Looky Loos Into Buyers at Live Events

By Tracy Matthews / August 23, 2016

Curious, have you ever heard about how Robin & I met?   Guesses?   Well, you might have heard this story before but we met at a trade show in 2006 called the ENK Accessories Circuit Show.  …

Read More

#54 How to Overcome Your Fear of Selling

By Tracy Matthews / August 16, 2016

Do one thing every day that scares you EVERY. SINGLE. DAY.   That was a big lesson learned from my sister.   When she worked for me back in the TMD, Inc. days, she had screensaver that taunted…

Read More

#53 How to Create a Culture of Fun in Your Jewelry Business With Nina Cooper

By Tracy Matthews / August 9, 2016

As a jewelry entrepreneur, what do you do when facing a “must do” task that you REALLY don’t want to do.   Or if you have employees, how do you motivate them to tackle the task that no…

Read More

#52 Building Sales and PR Confidence With Sabina Hitchen

By Tracy Matthews / August 2, 2016

Confidence.   Either you have it or you don’t…   …it’s not one of those things that you can fake.   In business, confidence is the key to skyrocketing sales.   If you believe in yourself and in…

Read More