Podcast

#32 Making a Living As A Jeweler with Gwynne Rukenbrod Smith of SNAG

By Tracy Matthews / March 15, 2016

A big step for most jewelry makers today is going from making jewelry as a form of expression to making jewelry for a living. It can be especially difficult in today’s modern world, with social media and ecommerce.…

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#31 Jewelry Publicity Trends That are Working Right Now with Olga Gonzalez

By Tracy Matthews / March 8, 2016

Public Relations is a real mixed bag in the jewelry industry. I meet a ton of designers who ignore it all together (not a good idea!).   Others know that PR is important to get exposure for their…

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#30: Creating a Values-Driven Jewelry Business with Melissa Joy Manning

By Tracy Matthews / March 1, 2016

I love bringing fantastic special guests onto the podcast, especially world renowned jewelry designers. And, on today’s podcast, I’m bringing you an extra special treat. Jewelry designer Melissa Joy Manning is here today to share her business brilliance…

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#29: Authentic Branding Elements Every Jewelry Designers Needs with Allyson Bainbridge Riccardi

By Tracy Matthews / February 23, 2016

On today’s episode, I sat down with Bambolina NYC’s brand marketing and social media strategist Allyson Bainbridge Riccardi. I first met Allyson at a Women’s Jewelry Association event nearly a year ago, and I’m so excited to finally…

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#28: Advice From Marie Forleo of B-School

By Tracy Matthews / February 17, 2016

On today’s episode, I had the pleasure of bringing on one amazing woman who I consider my mentor. She helped me rebuild my business from failure and bankruptcy to thirty thousand dollars in profits in an eighteen month…

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#27: Secrets to Building a Successful Jewelry Business Online (with Rio Grande’s Arien Gessner & Jamie Gros)

By Tracy Matthews / February 16, 2016

On today’s episode, I was lucky enough to sit down with online marketing gurus Arien Gessner and Jamie Gros. These guys just so happen to be the marketing and creative directors (respectively) of an online business that most…

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#26: How I Booked Over $30K in Profits Converting Leads From My Website

By Tracy Matthews / February 9, 2016

On today’s podcast, I am sharing my personal journey in building websites, increasing online sales, and cultivating lasting relationships. You should definitely listen to this episode, but if you want to go directly to the source and learn…

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#25: The Process of Discovery as a Jewelry Designer with Heather B. Moore

By Tracy Matthews / February 1, 2016

On today’s podcast, I sat down with Cleveland-based jewelry designer Heather B. Moore to discuss her brand journey and the process of discovery. As creatives, jewelers, and makers, it can be all too easy to feel unsure about…

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#24: Be More Efficient: 5 Ways to Market Your Jewelry in Less Than an Hour a Day

By Tracy Matthews / January 26, 2016

If there’s one thing us designers have in common, it’s feeling overwhelmed with everything we have to do to promote our business. AND the problem doesn’t stop there. When we feel overwhelmed, we start going down our to-do…

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#23: Creating a Desirable Jewelry Brand That Everyone Knows About

By Tracy Matthews / January 19, 2016

The night before I recorded this episode, I had a jewelry brand revelation.   It all started when I sat down and really thought about what you, the Thrive by Design listeners, really wanted. When I thought about…

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