Public Relations
It’s here! The Holidays are here in full swing! Doesn’t Thanksgiving seems like a distant memory? And Black Friday, Small Business Saturday and Cyber Monday are a bit of a blur. With all of that behind you, now…
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We can’t believe how quickly the holiday season approached! As you know, it’s all about making sales happen from this point forward. The mad rush of holiday shopping starts on Thanksgiving weekend in the US with sales like…
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Jewelry designers ask us all of the time about the most important consideration when building a jewelry business. The short answer is sales, but the long answer comes down to this question: “How does a jewelry designer attract…
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One of the challenging things about running a jewelry business especially when you are keeping your business lean, is that you have to wear many hats. In my business model, client relations aka customer service, has always been…
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Even though the dog days of summer are upon us, it’s not time to slack off in your jewelry business. Savvy jewelry designers are working hard (and having a little fun too) during the summer months. If you…
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Robin and I hear this all of the time:: “I feel so overwhelmed! I want to pull my hair out because I have so many things to do. I know I should be acting like a CEO, but…
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Are you ready to get some recognition in the press for your jewelry business? I interviewed PR Rock Star Melissa Cassera about elevating a business to celebrity status. She blasted a bunch of false assumptions I had about…
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By Melissa Cassera Have you ever sat down to write a blog, newsletter, or media pitch and struggled to come up with a sizzling headline? You’re not alone. Even the pros sit and scratch their heads to come…
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Updated: September 17, 2018 Independent jewelry brands have to focus on getting consistent exposure. Why? Because when you’re going up against brands that have been in the business for decades (or more) you have to be top of…
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