Sales & Marketing
Today I wanted to feature a case study from a real-life jewelry designer who wanted to know how to market jewelry online. Flourish & Thrive Academy is an online jewelry business education company where we teach independent jewelry…
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Feeling left out from our live event from 2017? Maybe you were there, but want a little refresher! This episode is giving you a behind the scenes look at the awesome marketing panel we had last…
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When you’re trying to increase jewelry sales, lots of strategies work together in order to see results. There’s no such thing as a quick fix, but when you do a little at a time, soon you’re crushing your…
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There’s a right and wrong way to connect with celebrities. One thing I learned early on in my career as jewelry designer was not all advice is good advice. Even business coaches and consultants can lead you in…
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Can you add recurring revenue to a jewelry business? The answer is yes. Recurring revenue is the holy grail of sales, why? Because your customers pay you every month (or year) for the services you provide! This is…
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Selling jewelry on your website is all about experimenting! What worked last year might not cut it anymore. Instead of getting overwhelmed, just get started listening to this episode because I have a bunch of ideas to help…
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It’s possible to earn a salary as a business owner. You don’t have to settle for leftovers. In fact, I highly recommend this strategy and I teach designers how to do this in our signature program, Laying the…
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It’s moments like this I’m reminded JUST how much I love what I do. We started remixing our podcast episodes into YouTube videos last year (we figured we should up our YouTube game). So you can imagine my…
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Getting started with your jewelry brand on Etsy is simple. But attracting repeat customers can be really tricky! Usually the reason people don’t buy consistently is because there’s no way for you to keep the conversation going after…
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As a jewelry designer or maker, you’re probably interested in moving to online sales. There are so much upside and flexibility for you, but getting traction in a crowded online space is tough. Next thing you know, you’re…
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