Sales & Marketing
Tis’ the season to ignite your sales initiatives for the Holiday season! Trade shows are winding down for Fall/Resort 2014 and stores are placing their wholesale orders now through September. Even if you don’t desire to wholesale your…
Read More
Are you ready to wholesale your work but aren’t getting a response from buyers? Writing sales emails for wholesale outreach shouldn’t be daunting or take a TON of time. With the right formula, crafting sales emails to your…
Read More
Did you know that getting your jewelry in the media not only increases exposure and brand awareness, but can also increase your sales too? It’s true! During the Tracy Matthews Designs days, my jewelry was frequently featured in…
Read More
What would you do if you could easily triple your sales and number raving fans over last year? It’s a fact that the holiday season can account for nearly 50% of annual revenue for most jewelry businesses. What…
Read More
July is the start of the third quarter and before you know it the holiday season is going to be here. When I had my wholesale and RTW jewelry business, the last 4 months of the year always…
Read More
This is a guest post by Jess Van Den, the maker of Epheriell jewelry & the founder and editor of Create & Thrive, the site where you can learn how to turn your handmade hobby into a thriving…
Read More
Are you tired of sending emails to buyers and only getting crickets in response? We know! It can feel frustrating and defeating. Over the past several years, the retail landscape has changed and it has become increasingly more…
Read More
Over the years, I’ve been super curious about what makes ONE designer a success while another with equal talent never goes anywhere… One is inducted into the CFDA and another can’t get a store to return her email.…
Read More
By Robin Kramer It’s time! The sales are coming in, your business is booming and you are at a point in your jewelry business where you need to hire someone in order to keep the momentum building. Lucky…
Read More
Do you ever feel like you are not reaping the benefits of your hard work? Sales are strong and orders orders are coming in, but for some reason you don’t seem to be making the profits that you…
Read More