Success Mindset

EP361: Live Selling: How to Increase Your Online and In-Person Sales Conversions by Adopting the Strategies of QVC & HSN with Lisa Elizondo

By Tracy Matthews / July 6, 2022

One of the most powerful ways that I developed sales confidence as a jewelry maker and as a business owner was going through QVC’s sales training to sell my products live on air. When I was first invited…

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EP360: The Future of Jewelry 10 Year Anniversary Episode with Tracy Matthews and Robin Kramer

By Tracy Matthews / July 1, 2022

Back in 2012, I had an idea that was developed in a dingy jazz club over cocktails with my friend and jewelry consultant, Robin Kramer.  My vision was to bring business coaching to start up brands who couldn’t…

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EP359: Holiday Sales Visibility; How Visibility Relates to More Sales (yep, even in a product-based business) with Brenna McGowan

By Tracy Matthews / June 23, 2022

People don’t just wake up and decide to buy something. They need time to think about a purchase and get excited for a new product. So, if you want to get more visibility for your upcoming collection launch…

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EP358: How to Build Your Email List Using Etsy

By Tracy Matthews / June 17, 2022

Having an Etsy shop is not the same thing as having a jewelry business. I’m not trying to be harsh here, m’dear. Lots of designers get their start on Etsy, and it can be a great platform for…

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How to Deal With Inflation and Uncertainty (and Still Have a Thriving Jewelry Business)

By Tracy Matthews / June 14, 2022

When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus episode for you this week, m’dear. While I’ve been batching podcast content well…

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EP357: 5 Steps to More Online Sales This Summer

By Tracy Matthews / June 7, 2022

During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…

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EP356: From Lilly Pulitzer to Solo Startup: How One Designer Left Corporate to Pursue Her Passion with Jane Paradis

By Tracy Matthews / June 3, 2022

If you’re a jewelry designer dreaming of quitting your corporate job to focus on your business, you probably have a lot of questions. How can I increase my sales enough to support myself? How do I prepare for…

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EP355: Holiday Publicity Push: PR Success Tips for Jewelry and Product Businesses with Nora Wolf

By Tracy Matthews / May 30, 2022

Getting publicity for your jewelry brand is a crucial element of a robust marketing strategy, and the holiday season is the most important time to do it. The top publications have a very long lead time for their…

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EP354: How Do I Deal With the Uncertainty of Shifting My Biz From a Side Hustle to One That Pays the Bills with Marissa Hess

By Tracy Matthews / May 20, 2022

When you start a successful side hustle, there comes a point where you have to decide if you want to keep it that way or take the leap and turn it into a full-time business that pays the…

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EP353: How to Use Consumer Buying Trends in Your Marketing in 2022

By Tracy Matthews / May 16, 2022

This is a very special episode, m’dear.  For one, I’m going to break down some cutting-edge market research that could be the key to blowing up your online following. And, more importantly, we’re entering birthday season here at…

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