Podcast

EP 331: Positioning Your Brand and Sweat Proof Jewelry with OXB

By Tracy Matthews / December 21, 2021

If you want to create The Desired Brand Effect in your business and have people coming back, you need clarity about your target market. Many first time designers and makers would usually obsess about their product and the…

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#330 Mental Wealth with Michelle I. Gomez

By Tracy Matthews / December 16, 2021

Content warning for: discussion of sensitive topics like trauma, mental illness, abuse, sexual assault, and suicide. If you or a loved one is struggling, I’ve included some resources in the show notes below. Sometimes with creativity there can…

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#329 Healing Trauma and Mental Health with Jennifer Tippett

By Tracy Matthews / December 14, 2021

Content warning for: discussion of sensitive topics like trauma, mental illness, abuse, sexual assault, and suicide. If you or a loved one is struggling, I’ve included some resources in the show notes below. Mental health – it’s something…

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#324 The Desired Brand Effect – How to Create Desire For Your Jewelry Brand

By Tracy Matthews / November 9, 2021

Today is the day… This episode is going live on November 9, 2021. The official launch date of my book The Desired Brand Effect. If you’re a regular here at Flourish & Thrive Academy, you already know that…

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#323 Shows Are Back! It’s How You Leverage Them That Matters with Ana Maria Andricain

By Tracy Matthews / November 2, 2021

Great news, everyone, shows are back! In-person art fairs and trunk shows are back in full swing. They can be a huge asset for your business, or a total money pit — it all depends on how you…

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#322 Behind the Scenes of the Desired Brand Effect Book

By Tracy Matthews / October 26, 2021

It’s finally happening, m’dear. My book, The Desired Brand Effect, is launching on November 9th, 2021. People reach out to me all the time to tell me they want to join one of our business coaching programs but…

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#321 REELs (and Tik Tok) for Beginners with Shelby Clement

By Tracy Matthews / October 19, 2021

Let’s talk simple strategies you can use to grow your brand’s online audience using REELs and Tik Tok. This week, I brought in an expert. Shelby Clement is a wife, mama of two boys, and entrepreneur. Plus, she’s…

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#320 The Mindset Shift That 4x’d One Designer’s Sales with Alisha Merrick

By Tracy Matthews / October 13, 2021

When you’re operating from the mindset of a starving artist, you could be preventing yourself from being successful without even realizing it. Here’s how starving artist syndrome manifests in your business… Resenting the success of other artists. Feeling…

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#319 How Your Energy Attracts Your Reality

By Tracy Matthews / October 12, 2021

I don’t think I’m alone in saying the past couple years have spurred a tremendous amount of personal growth. Recently, I’ve had to take a look at the ways I’ve been showing up for myself and for my…

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#318 Cyber Weekend Promotion Ideas

By Tracy Matthews / October 6, 2021

The biggest sales weekend of the year is almost here, are you ready? I’m talking about Black Friday through Cyber Monday. It’s a great opportunity to generate sales as a jewelry company. If you’re still not sure what…

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