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As a creative visionaries, we’re not wired to be managers. We’re wired to be leaders. Because we’re so passionate about what we do, we end to be more emotional in the way we run our business. So when…
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Stop making your marketing harder than it needs to be. Over the years, I’ve seen sooo many jewelry designers way overcomplicate their small business marketing strategy. They dump money into ads, create complex marketing funnels, and wonder why…
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Raise your hand if you’re a procrastinator. ✋ Don’t be shy, I’m raising my hand, too. We are rolling fast toward the biggest sales season for independent jewelry designers: the holidays. I’m here to tell you, from one…
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What if you could grow your Instagram following from 2,500 to 26,000 followers in six months all from the comfort of your own couch? I know it sounds too good to be true, but that’s what one of…
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One of the most powerful ways that I developed sales confidence as a jewelry maker and as a business owner was going through QVC’s sales training to sell my products live on air. When I was first invited…
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Back in 2012, I had an idea that was developed in a dingy jazz club over cocktails with my friend and jewelry consultant, Robin Kramer. My vision was to bring business coaching to start up brands who couldn’t…
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People don’t just wake up and decide to buy something. They need time to think about a purchase and get excited for a new product. So, if you want to get more visibility for your upcoming collection launch…
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Having an Etsy shop is not the same thing as having a jewelry business. I’m not trying to be harsh here, m’dear. Lots of designers get their start on Etsy, and it can be a great platform for…
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When you feel uncertain, overwhelmed, and stuck in a downward spiral, you’re not operating from a place of power. I wanted to record a bonus episode for you this week, m’dear. While I’ve been batching podcast content well…
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During the summer months, most independent jewelry designers fall into one of two camps: Either summer is your slowest season and you’re focused on prepping for holiday sales… OR, you sell summer-focused jewelry and your busy season is…
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