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If you want to create The Desired Brand Effect in your business and have people coming back, you need clarity about your target market. Many first time designers and makers would usually obsess about their product and the…
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Content warning for: discussion of sensitive topics like trauma, mental illness, abuse, sexual assault, and suicide. If you or a loved one is struggling, I’ve included some resources in the show notes below. Sometimes with creativity there can…
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Content warning for: discussion of sensitive topics like trauma, mental illness, abuse, sexual assault, and suicide. If you or a loved one is struggling, I’ve included some resources in the show notes below. Mental health – it’s something…
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A 3,000% increase in online jewelry sales might sound impossible, but this designer actually did it – and during a global pandemic, no less! Emily C. Johnson has never been able to keep away from making jewelry. She…
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Congrats! If you found your way here, that means you must be serious about taking your jewelry or creative product business to the next level with email marketing. Every thriving business utilizes multiple marketing channels to create sales…
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The right email marketing strategy is sure to make a difference in your efforts. But, your emails still need to show your product in the best light possible and convert your readers into paying shoppers. Fortunately, there are…
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Content is King (yes, even for a jewelry brand). And when your content is marketed the right way, you can easily connect with those perfect customers…you know the ones who keep coming back for more? The ones who…
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Networking events can really change the direction of your business. It’s not just the training and insight you get from the speakers and panelists! Meeting other people in your industry is a great way to boost…
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It’s normal to question your business now and then. I see this all the time when new designers join our community. They say before joining us they were about to throw in the towel and close their business.…
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Selling jewelry on your website is all about experimenting! What worked last year might not cut it anymore. Instead of getting overwhelmed, just get started listening to this episode because I have a bunch of ideas to help…
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