Wholesale Strategies
Today’s topic is very close to my heart: recession-proofing your business. If you’ve listened to my story, you know my first business got wiped out by the Great Recession of 2008. I used to carry a lot of…
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This week is Robin’s birthday! I’m so excited to be chatting with her about the rapidly changing world of wholesale… Robin is our go-to girl in this department… She’s our wholesale and sales expert. And in the 7…
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I might sound like a broken record but… Do you know what your BIGGEST sales tool is? So many people are still getting it wrong! Your website is your number one sales tool. It doesn’t matter if you’re…
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If you’re considering partnering with a wholesale jewelry supplier, there are some things you need to know. Maybe you’re wondering what a wholesale jewelry supplier even is or why you’d need one. When you start a jewelry business,…
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Even though lots of people think retail is going away for good, there’s proof it’s not. In fact, brands like Warby Parker, which started out as an online brand, are actually opening stores across the country! There’s a…
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Copy writing for a jewelry business is different from typical “online marketing” copywriting. Why? Selling physical products means you gotta have a lot of great words to paint a picture of your customers wearing your jewelry! You gotta…
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Think you can’t sell your OOAK designs to retail stores ? That making one off pieces is only good for in person events or online sales? Think again! In this ever changing economy, store owners…
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Every new (or even seasoned) designer can struggle with being able to locate the perfect clasp or chain or gemstone (for the right price). At times it might seem that there are too many options but other…
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Think back to the last time you sold at a jewelry show. What do you do when someone comes up to your booth? Did you hide? I know you didn’t … but I’ve totally seen designers…
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Curious, have you ever heard about how Robin & I met? Guesses? Well, you might have heard this story before but we met at a trade show in 2006 called the ENK Accessories Circuit Show. …
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