Designer Spotlight: Arusha Susanne Winckler
I February 21, 2014
A brief story of what you do and why you do it
I love beautiful products and I have many ideas. I create jewelry with precious metals and gemstones – treasures of earth. Also the creative development by painting and sketching is my favorite. I connect it with energy and healing methods. Still I am giving my experience to others in my seminars and retreats.
How did you get into jewelry design?
By chance… an apprenticeship in a studio was offered to me. After that education I wanted to become free and experimental so I studied Design at University of Applied Science Düsseldorf…and then I wanted to work with my knowledge.
What makes your collection unique?
I connect a modern style with oriental ornaments using artisan handcraft I work with precious gold and silver and natural coloured diamonds. The design is completely handcrafted in German studios or by me.
What are your inspirations?
Nature, my traveling, all the impressions of Asia, ornaments, minimalism, quality materials, rituals.
How are you making a difference in your life?
I want to let women feel their inner treasures. I want to give and live intensively with a lot of joy … and laughter.
What's something unusual about you that makes you “you”?
I have wild hair and a wild heart, always ideas, artistic.
What's the biggest struggle in running your jewelry business like a business? OR What is your biggest success in running your business like a business?
I am struggling with sales and marketing. I started the business without loans, just started and it is difficult to get customers. I am starting via Internet, no showroom or studio. I am doing everything – one woman show.
Professional Designer with Degree from University, German education in Gold and Silversmithing, worked as a designer for www.niessing.com 7 years – many of my designs were awarded – Teaching as Senior Lecturer Creative Jewellery Design in Hong Kong, Exhibitions and Lectures national and international
