Designer Spotlight: Jane Usanova Gold
A brief story of what you do and why you do it:
My jewelry is handcrafted with love in NY with gemstones and pearls in silver and vermeil and gold-filled materials.
How did you get into jewelry design?
I have always been creative and liked to experiment since I can remember. As a child I liked to experiment with food and then feed it to my schoolmates, later in life I enjoyed floral design that gradually shifted into beading. I started making jewelry for myself as well as small gifts for my friends and family members. As time passed girls in the office started buying from me and insisting that I create a catalog and start selling to the public. That was the beginning of a wonderful journey into the world of jewelry design. I attended jewelry school and launched a website to sell my work.
What makes your collection unique?
Most of my items are handmade, as opposed to mass-produced; My pieces could be personalized and customized to clients liking; I make limited number of pieces; and I use quality materials and personally select stones.
What are your inspirations?
I gain inspiration from ordinary things, like raindrops or an image of a butterfly on my morning mug. Occasionally I see images in my dreams or ideas come to my mind while doing other things, I then jot them down onto my notepad that I carry with me.
How are you making a difference in your life?
As a mother of two adorable boys and full time employee, I value every moment in my busy schedule. I learned to plan in advance and prioritize, making constant “to do” lists and reminders for myself to stay as productive as possible. I also learned to make time for things that are important and concentrate on one assignment at a time. My motto is quality vs. quantity.
What's something unusual about you that makes you “you”?
Like any human, I posses many different qualities, some help me succeed and move forward, others pull me down. Over the years I learned to strengthen my positive qualities to help me deal with the weaker ones and keep moving. I generally search for solutions and try to keep positive attitude in life. I am open to innovation and new beginnings. I try to look at things philosophically when my spirit is low or simply go to the gym.
What's the biggest struggle in running your jewelry business like a business? OR What is your biggest success in running your business like a business?
I feel that I need more knowledge on marketing and expanding my business to produce more sales. The biggest struggle of all is to let go, to leave my day job and fully devote myself to jewelry business.
Success: is the feeling of confidence when people buy from me, when their eyes smile. It is such a warming feeling to see woman fall in love with something you created. It is the one of best rewards, next one is perhaps when this customer comes back to buy more.
Creativity is my passion. I am a proponent for creative living, innovation and sharing my love and passion with the world.
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