Episode 434: Jewelry with Impact: Creating a Legacy Jewelry Brand with Kristine Jenson
Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand.
I chat with Kristine Jenson, a very special jewelry business owner, who shares her powerful story. Her breathtaking brand celebrates nature’s beauty, shares the legacy of her beloved niece, and impacts people around the world.
If you want to build a captivating brand that ignites other lives and spreads a message with purpose, don’t miss this episode.
Kristine opens up about how she sold 90 pieces of jewelry, got her dream customers to start buying a lot more from her, increased her return customer rate by 76%, and so much more!
Let’s dive into this amazing episode!
She Became More Than a Maker
Kristine shares about how getting herself out of the “maker mindset” got her big results. She explores what it actually looks like to become the creator of your business.
She pivoted into the role of a business owner and looked at her offerings as one big thing. When she put systems in place and polished everything from legal information on her website to how she displayed her products, that’s when the real magic happened. Her business became a cohesive brand that boomed.
She Stopped Trying to Please Everyone
Focusing on the people who buy from her the most and instead of trying to target everyone worked wonders for Kristine’s business. She was done with trying to please everyone and just see what happens.
Kristine went the extra mile when it came to nailing down who her dream clients are. When she created a name and a story about who exactly was looking for what she offered and how she would present her products to them, it worked.
She Upped Her Email Game
Kristine credits her 90-piece sale to taking her emails to the next level. Not only did she become more consistent with emailing her list, but she also played around with different ways of doing her emails.
She touches on how the different types of emails she tested with her audience showed her what kind of content they absolutely loved. Kristine treats her audience not just like clients, but like friends. When she started showcasing not just her authority but also her personality in her emails, it took clients and prospects to a whole new level of comfort with her.
Here’s a Quick Overview of Episode 434:
Do you want to create a legacy brand that magnetizes dream clients and impacts lives all over the world?
In the latest episode of the Thrive by Design Podcast, I chat with Kristine Jenson, a very special jewelry business owner, who shares her powerful story. Her breathtaking brand celebrates nature’s beauty, shares the legacy of her beloved niece, and impacts people around the world.
Today’s episode is about creating a brand with impact and a legacy for something or someone that matters for your brand.
Kristine shares tips on how she got her dream customers to start buying a lot more from her, increased her return customer rate by 76%, and so much more!
xo, Tracy
Sponsor Spotlight!
Links:
Follow Jenson Natural Jewelry on Instagram
How to Stand Out in a Saturated Market with a Timeless Jewelry Brand
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