Episode 454: How She Built A Successful Jewelry Business During “Naptime” with Paige Barbee
Today’s episode is all about how a new mom built a massively successful jewelry business during “nap time”!
If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time.
I totally get that…
But what if you could build your business during naptime…or in just an hour or two a day?
That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashville, Tennessee, who is making waves in the jewelry world.
A graduate of our Laying The Foundation Program, Paige prides herself on designing jewelry that has meaning for the wearer and shares how she’s made an incredible impact and income while working less (and how you can too)!
Let’s dive in – I can’t wait for you to soak up her unbelievably inspiring insight and tips!
How Her Dream Client Impacted Her Marketing
Paige realized that her dream client wasn’t her dream client. After opening her store, she noticed that the type of woman who she thought her customer avatar was thought her jewelry was pretty, but wasn’t focused on treating herself and actually buying it.
When Paige went through Laying The Foundation, she answered a lot of questions that helped her nail down who she should be targeting. Paige walks us through how she realized who her dream customer actually is. Her “aha” moment is amazing for anyone who might need to reevaluate who they’re selling to and who’s looking for what they’re creating!
The Secret to Making Her Brand Unique
Paige talks about how she makes her brand one-of-a-kind. She discloses that she doesn’t focus on trends, but rather on creating jewelry pieces that someone will wear for years. Her talk about her thought process when designing these pieces so that they fit into the wearer’s lifestyle is exceedingly helpful!
Tune in to hear how she centers her pieces around story-telling and how she makes jewelry that embodies her love for creating impact in people’s lives!
How Emails Skyrocketed Her Biz
Paige talks about how Laying The Foundation opened her eyes to stepping away from posting randomly on Instagram and only sending out an email every 1-3 months. She dives into how she became more consistent, how often she now emails on average, and how she plans her emails for her big promotions (which has resulted in huge waves in her business).
The result of giving her emails more love is that her business has made tremendous leaps and bounds! Paige also shares what kind of emails work best to get people to buy from her. On top of that, she maintains repeat customers through online and in-store purchases and stays connected with tourists who visit her shop.
Join Our Legendary Free Bootcamp
I want to invite you to join our newly updated Jewelry Brand Makeover Bootcamp that’s happening on January 22nd-26th! Step into your destiny as a successful, independent jewelry maker with easy-to-implement marketing strategies to sell more jewelry!
Here’s a Quick Overview of Episode 454:
Want to know how a new mom built a massively successful jewelry business during “nap time”?
If you’re a new mom (or even just crunched on time), and you’re trying to build your jewelry business, you might think you don’t have enough time.
I totally get that…
But what if you could build your business during naptime…or in just an hour or two a day?
That’s why I’m interviewing my special guest today, Paige Barbee, a busy mom with a retail store called Paige Barbee Jewelry in Nashville, Tennessee, who is making waves in the jewelry world.
We chat about how she:
- More than doubled her total sales last year while working less.
- Increased her online sales by more than 35%.
- Sends emails that work wonders to get people to buy from her.
- Uses marketing strategies that have produced dynamite results!
A graduate of our Laying The Foundation Program, Paige prides herself on designing jewelry that has meaning for the wearer and shares how she’s made an incredible impact and income while working less (and how you can too)!
Let’s dive in – I can’t wait for you to soak up her unbelievably inspiring insight and tips!
xo, Tracy
Sponsor Spotlight!
Links:
The Jewelry Brand Makeover Bootcamp