Episode 465: 3 Lessons From Instagram and Facebook Crash Last Week
How do you life-proof, recession-proof, and algorithm-proof your jewelry business?
Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.
If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people.
I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!
Join me for a quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!
You Don’t Own Access to Your Followers
I dive into the strategies you should be utilizing on social media to bring your followers off of the platform and onto your website or email list! Because you don’t own your business when access can be taken away from you or denied at any given time.
Get out of Your Comfort Zone And Email People
You need to be emailing your audience. I dive into everything from what you need to set up and what you should be doing to drive sales to your website while you're sleeping. There are tons of automations you can implement to increase your sales with ease! (Plus, I tell you what to do if you’re sending emails that aren’t making you money.)
Train Customers to Buy From You Online
Tune in to learn how to give past customers a reason to shop from you online again. There are so many fun programs, strategies, and platforms to build a website audience that’s full of repeat customers (and if you’re not using them you’re wasting your time and energy)!
11 Simple Strategies You Can Implement Today
Grab my 100% free list-building guide – Subscribed! 11 Ways to Grow Your Email List With High Paying Jewelry Buyers (Using Free Social Media). It will give you simple strategies to skyrocket your email list!
Here’s a Quick Overview of Episode 465:
How do you life-proof, recession-proof, and algorithm-proof your jewelry business?
Raise your hand if you’re overly reliant on Instagram or Facebook to make sales, and you notice anytime the algorithm shifts or something changes that you see a dip in sales.
If that’s the case, it’s time to think a little bit differently about these platforms. We don’t own our followers on Instagram or Facebook, and at any given moment we could lose access to all of those people.
I tell you how to use these platforms to grow your business strategically, instead of putting your business in jeopardy!
I talk about:
- Driving sales to your website in your sleep
- Training your customers to buy from you online
- Why you need to give customers a reason to shop from you online or you’re wasting your time and energy
- More strategies to ensure your business isn’t “fragile”!
Join me for a quick and dirty episode about 3 lessons from last week’s Instagram and Facebook crash and how to take your power back starting today with active marketing strategies!
xo, Tracy
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