Episode 481: Rising Fine Metal Costs? Here’s How to Handle Pricing!

EP481 Blog

Surviving Rising Metal Prices for Jewelry Business Owners

It’s inescapable – high prices are here to stay.  The recent surges in inflation have left us all with higher grocery bills, gas prices, and many other expenses that leave our wallets feeling lighter and our bank accounts lower than ever before.

And for those of us who work with precious metals – we’ve had it even harder. From having to make Jewelry for MORE than we sold them for to explaining price increases to shocked wannabe repeat customers, the rising price landscape has caught many Jewelry makers unaware

I have good news for you:

This isn’t the first time this has happened to me.  In 2008, I had to close my business because expenses were rising faster than I could adapt.  So, when I started my second Jewelry business – I developed strategies to prepare myself in case it happened again.

Well – clearly that time is NOW!

In today’s episode – I share what you can do in your business to not only survive but thrive in today’s highly inflated precious metals market. 

In this episode, we go over:

  • [3:41] How 2008 prepared me for today
  • [5:30] The economic reasons why precious metals price spike
  • [11:40] Ways to adjust your prices to account for the rising cost of materials
  • [13:30] Develop a Customer Communication Plan for use with wholesalers and repeat buyers
  • [15:47] Diversifying your product line to reduce material costs while keeping value
  • [17:34] Optimizing your supply chain to secure better deals
  • [18:31] Elevating your value proposition so customers recognize other sources of value
  • [19:32] Reducing or removing non-essential business and personal expenses 

Listen here!

xo, Tracy

Sponsor Spotlight!

Want even more strategies for pricing your work for maximum profit? Join me for my NEW masterclass: The 5-Step Jewelry Sales Playbook on Wednesday July 24, 11:00 am PT | 2:00 pm ET.

Our new community – The Jewelry Marketing Collective, is open for early bird enrollment. Lock in your spot in our accountability and sales community for jewelry makers and business owners who want to unlock more sales, attract repeat buyers, increase website traffic, and build an engaged social media following – at a discounted rate before prices go up.

Links:

Free Masterclass: The Five-step Jewelry Sales Playbook

Early Bird Sale: The Jewelry Marketing Collective

Laying the Foundation

Buy My Book: The Desired Brand Effect

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