Episode 487: How to Add Permanent Jewelry To Your Business For Holiday With Ashley Donnell
“Cheap ain’t loyal”
That’s what my friend Ashley Donnel said when I asked her how she justifies charging more for permanent jewelry than her competitors.
In today’s episode, Ashely – owner and founder of The Babe Standard, an accessories business based in Kansas City – shares how offering permanent jewelry can completely change a Jewelry Business Owner’s business model – and lead to higher margins and profits with a relatively low starting investment.
I start out by asking Ashley how she got into selling permanent jewelry. She tells her story of starting out in retail offering accessories and expanding her offerings until she started selling permanent jewelry – which dramatically changed her business.
Then we get into the nitty gritty of selling permanent jewelry.
I ask her what obstacles permanent jewelry sellers will face
In this episode, you’ll learn:
- [0:00] Latest News & Announcements
- [6:10] Ashley’s Journey to Selling Permanent Jewelry
- [11:51] What are the obstacles?
- [16:08] Repeat customers & adding value
- [19:15] Getting started
- [20:03] Marketing permanent jewelry
- [20:50] Differentiating yourself
- [22:45] Justifying your pricing
- [24:10] Offering warranties
- [26:30] Getting Positive Online Reviews
xo, Tracy
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Links:
Sunstone Permanent Jewelry Welders
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