Episode 488: Why Your Marketing Isn’t Making Sales – It’s not what you think!
Do you ever feel like the wrong people are buying from you?
Many of my students come to me with a vision of their dream customer.
The problem?
The only people buying their Jewelry are outside their target demographic.
And worse – this misalignment results in low sales.
These students don’t understand why their marketing seems to be attracting the wrong people.
In today’s episode – I cover aligning your marketing so that it attracts your dream client and increases your sales.
I start the episode by revealing some big changes coming soon to Flourish & Thrive Academy!
Then I dive into today's topic to help you identify in detail your dream customer and give you examples of several different types of ideal clients I’ve come across in my business.
Many jewelry designers create jewelry within their ability and that they like, then expect their ideal customers to show up and buy it. I cover why that approach is doomed to fail and why it’s instead essential to create targeted jewelry lines.
Ideal clients are more than just customers. They are people too, and likely share many of your core values and beliefs. I talk about the importance of crafting your brand’s messaging and story so it’s easy to share and highlighting the crossover of your values and theirs.
Social Media is constantly changing, and how many followers you have matters less than how engaged they are. I share what to post in your social media content to drive engagement.
I then give a short but important aside about how to pick models for your brand photography that will resonate with your dream clients (hint: it’s not always about hiring professional models).
I wrap up the episode revealing the mistake most email marketers make and what you could be doing instead to turn your leads into buying customers.
In this episode, I cover:
- [0:00] Latest News and Announcements
- [5:32] Identifying your ideal client
- [14:10] Why most Jewelry lines repel your dream client – and which attract them
- [18:16] Aligning your brand’s story & messaging to your ideal customer
- [21:27] The social media strategies that discourage engagement – and what to do instead
- [26:04] Picking photography models that resonate with your dream customer
- [29:05] Email marketing strategies that nurture email leads to conversion
xo, Tracy
Sponsor Spotlight!
Are you ready to turn your Jewelry passion into a thriving and profitable business?
Join me September 3-6, 2024 for a free bootcamp – The Jewelry Brand Makeover Bootcamp where you will learn:
- How to create a desired jewelry brand with content that connects, turning visitors into customers
- The 3 crucial Brand Positioning factors that will take your jewelry brand from unknown and ignored to wildly successful
- How to write and plan compelling social media content using AI in minutes (say goodbye to excruciating content creation)
How to explode your sales by overcoming mindset hurdles that unconsciously keep you thinking small
Join the Jewelry Brand Makeover Bootcamp
Links:
Jewelry Brand Makeover Bootcamp
Buy My Book: The Desired Brand Effect