Episode 492: 4 Ways to Create More Magnetic Marketing This Holiday Season
Make this your highest revenue holiday season ever!
It may only be September – but the holidays are almost here.
And for Jewelers – this is our busiest time of the year.
Don’t waste the holiday season chasing after clients – instead draw them to you so you can focus on what you do best: crafting amazing Jewelry.
In this episode – I cover how to become a magnetic marketer that attracts your ideal clients using the Desired Brand Effect™ methodology in my book.
I start off this episode by relaying a common concern from Jewelry creatives who use email marketing and Instagram – but haven’t figured out the “secret sauce” that brings their customers to them.
I cover how I always approach marketing using the Desired Brand Effect methodology that I cover in more detail in my book. The DBE methodology has 3 stages.
The first stage is about desire. I talk about the Desired Sharing Proposition – and what you need to consider to understand your Jewelry customer’s desires. I cover how jewelry is not a need but a want – so customers need to connect with you and your business on a personal level and I share what they are looking for and different options you have for communicating and connecting with them.
I then talk about how to stand out in a saturated market filled with competing Jewelry sellers. It’s not enough just to list the features of the Jewelry you're selling – you need to show how your Jewelry benefits the customer. To give you a better idea of what that means – I go over what benefits I offer my customers and which benefits my head coach Chelsea gives to hers.
The second step is “know thy audience.” And don’t mean just what makes them your ideal customer. There may be several different buying personas that make up your ideal customer – and you need to know what each of them is looking for on a deep level so you can give it to them. What you find here could CHANGE EVERYTHING about how your business works. I walk you through some of the buying personas that buy from me and other types that buy from one of my VIP clients so you know what to start looking for.
Customers aren’t just looking for Jewelry. They are looking for something priceless – whether a treasured memory or an unforgettable experience. For step 3, I show you how to create these with your jewelry and use them in your marketing so you can create magnetic and irresistible messaging.
Different customers hang out on different social media platforms – and their expectations change depending on which platform they are using at the time. For step 4, I talk about Leveraging Multi-Channel Marketing to develop the most effective holiday messaging.
Finally, I talk about the different stages the holiday season breaks into, the different types of buyers for each stage, and what types of offers and collections drive the most sales for each stage.
In this episode, you’ll learn:
- [0:00] Latest News and Announcements
- [1:25] Introduction: Become a magnetic marketer who draws your ideal clients in
- [3:24] Understanding a Jewelry customer’s desire and why you need to connect with them on a personal level
- [08:06] Setting your brand apart from your competitors – listing features is not enough and what you should mention instead
- [9:52] What you might find out when you go deeper than your ideal client and that could CHANGE EVERYTHING
- [14:19] Transform your gemstones into timeless memories and unforgettable experiences
- [20:58] Different customers reside on different social platforms – where to go to find the customers you want
- [22:09] Take advantage of the different stages of holiday shopping by prepping your offers and collections to match each stage
- [25:28] Conclusion: Putting it all together
xo, Tracy
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If you’re ready to:
- Have predictable sales & income from your jewelry business
- Grow your profit margins with strategies that scale
- Build sales confidence and sell out of collections when you launch them
- Follow a marketing strategy that actually works
- Prove to your husband and family that your business is not a silly hobby
Then join our final cohort of Laying the Foundation (LTF). Don’t miss this last chance to experience the transformational program that has changed the lives and businesses of hundreds of Jewelry designers and creatives. And if you want more personalized feedback and 1-1 coaching, you can get the VIP upgrade.
Learn more about Laying the Foundation
Links:
FREE MASTERCLASS: 4-Step Magnetic Marketing System
Buy My Book: The Desired Brand Effect