Episode 496: 5-Step Holiday Planning Process Every Jewelry Brand Needs to Execute Now
I know you’re probably swamped this time of year with the holidays right around the corner.
It’s easy to lose sight of your goals and get distracted – both professionally and personally – with all the distractions this time of year presents us with.
Don’t worry – I’ve got your back!
In today’s Thrive By Design episode – I give you my 5-Step Holiday Planning Process that has helped me make millions of dollars in sales and is what I teach the top-tier brands I coach to help them increase their holiday sales year over year.
I start the episode talking about a brand-new free masterclass I designed based on the method I’m going to share in this episode – but in a lot more depth. If you want to go much deeper with me in planning your holiday sales, check out the masterclass.
Then I talk about the latest mastermind I hosted – and all the amazing people who spoke and took part. I filmed several podcast episodes while I was there – so be on the lookout for some amazing content headed your way soon! If you’re a 6-7-figure business owner and are interested in joining a high-vibe masterclass with me, I tell you how to get in touch with me so you’ll be the first to be informed about future opportunities.
I start talking about the 5-Step Holiday Planning process and how it relates to eating an elephant. Trust me – they are related!
Then I start going through the 5 steps starting with vision. You need to know who you are and where you want to go. I go through examples of different types of people and the most effective places for them to go depending on who they are.
Step 2 is all about developing a strategy that supports your vision. I give examples of common strategies I recommend to Jewelry business owners who are looking to increase their holiday sales.
A strategy won’t get you anywhere on its own. For that you need tactics. I break down a strategy step-by-step to show you how I do it, so you can break down your chosen strategy once you’ve picked it.
Then I talk about one of my favorite topics of all: RGAs or Revenue Generating Activities. RGA’s are tactics, but the key is to execute them, as taking action is the only thing that will take you from where you are now to record-breaking monthly revenue. I share Hannah’s story of how executing RGAs tripled her business in one year and finally brought it up to 6 figures.
The last step is mindset. We all have developed beliefs that limit us and hold us back – and it’s only when we embrace a sales mindset that we finally free ourselves to go out and make money. I talk about Lindsey – a Jewelry creative who decided to let go of her limiting belief that it's impossible to make good money in the rural midwest – who chose to adopt a sales mindset and managed to hit 7 figures.
If you want accountability and step-by-step guidance for putting this 5-step Process into practice, I invite you to join our 30-day Holiday Marketing Challenge in the JMC. You’ll get to learn from and work alongside fellow Jewelry Creatives who are serious about shattering personal sales records as well as guidance from the coaches at F&TA.
This episode’s rundown:
- [00:00] Get my 5-step holiday sales playbook masterclass – for free
- [04:16] Join my upcoming masterminds for 6-7-figure business owners
- [06:19] Develop your holiday content strategy using my 5-step Holiday Planning process
- [06:41] Identify your vision and turn it into goals
- [08:59] Create a strategy that supports your vision
- [10:39] Break down your strategy into tactics
- [12:21] Execute your RGAs – Hannah’s story
- [14:25] Break free from your limiting beliefs with a sales mindset
- [19:21] Going all in: 7-figures in the rural midwest – Lindsey’s Story
- [22:27] You’re invited to join the 30-day Holiday Sales Challenge in the JMC
xo, Tracy
Sponsor Spotlight!
Do you want to:
- Unlock more sales
- Increase your website traffic
- Grow your email list
- Build an engaged social media following?
Then the Jewelry Marketing Collective – our sales-focused membership community – is for you!
This month’s challenge is focused on increasing holiday sales. We’ll give you our Holiday Marketing Strategy, broken down step-by-step for easy implementation.
Yes! I want to join the 30-Day Holiday Sales Challenge
Links:
5-Step Holiday Sales Playbook Masterclass
The Jewelry Marketing Collective: 30-Day Holiday Marketing Strategy Challenge
Buy My Book: The Desired Brand Effect