Episode 503: What’s Working Now on Instagram to Grow Your Audience and Sales with Keisha Leilani
Are you struggling to grow your jewelry brand's Instagram following? Feeling overwhelmed by constant algorithm changes and wondering how to turn followers into customers? In this episode of Thrive by Design, I'm joined by Instagram growth expert Keisha Leilani to reveal the latest strategies that are actually working to build an engaged audience and drive sales on Instagram in 2024.
Here’s What You'll Learn in This Episode:
- [3:15] How Keisha grew her Instagram from 0 to 55,000 followers organically in less than a year
- [7:20] The #1 mistake jewelry brands make when trying to connect with their ideal customers
- [12:01] Three types of content you need to rotate through your feed for maximum engagement
- [15:56] Why authenticity matters more than perfectly polished content
- [19:53] How to craft stories that convert followers into buyers
- [24:54] Instagram's latest features that can dramatically boost your reach
- [31:56] Simple strategies to increase engagement without spending hours on the app
Why Instagram Growth Matters for Jewelry Brands
In today's digital marketplace, having a strong Instagram presence isn't just nice to have – it's essential for jewelry business growth. But with constant algorithm changes and increasing competition, many creators feel stuck posting beautiful product photos that get minimal engagement.
The good news? According to Instagram expert Keisha Leilani, success on the platform doesn't require spending hours creating content or mastering complicated strategies. The key is understanding how to show up authentically and connect with your ideal customers through strategic storytelling.
Key Strategies for Growing Your Jewelry Brand on Instagram
- Be Consistent: Choose 3-4 days per week to post and stick to that schedule
- Track Your Results: Use Instagram's Professional Dashboard to understand when your audience is most active
- Test and Iterate: What works for one jewelry brand may not work for another – find your unique voice
- Focus on Long-Term Strategy: Give new strategies at least 90 days before deciding if they're working
Remember, growing your Instagram presence doesn't have to be overwhelming. Start with one strategy and build from there – your authentic voice will attract the right audience for your jewelry brand.
Ready to transform your Instagram strategy now? Click here to listen!
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xo, Tracy
Connect with Keisha:
Follow @Keisha_Leilani on Instagram!
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Links in this episode:
Subscribe to my ‘Sales on Repeat' Private Podcast
Train Your Customers to Buy Online: Home Study Version
Buy My Bestselling Book: The Desired Brand Effect