Episode 512: Key Trends For Scaling Your Brand in 2025 – Ins and Outs Edition
As we step into 2025, there's an undeniable shift in the business landscape. The energy is different, and it's time to leave behind what's not serving your creative business while embracing strategies that will propel you forward. Let's explore what's IN and what needs to go as we enter what many are calling the golden age for small business.
In this episode, you’ll learn:
- [05:30] The shift from faking it to authentic business growth – moving beyond the polished persona
- [12:45] Why investing in yourself isn't optional and betting on your growth
- [18:35] The rise of in-person masterminds and community building in 2025
- [21:15] Marketing evolution: Why story-driven carousels are replacing single product photos
- [27:40] The power of Pinterest for organic traffic growth and lead generation
Business Growth: What's IN vs OUT for 2025
IN:
- Authenticity in brand storytelling
- Clear accountability systems
- Solid 90-day planning
- Regular business evaluation
- Knowing your numbers
OUT:
- Faking it till you make it
- Going at it alone
- Wishy-washy goals
- Avoiding self-evaluation
- Number avoidance
Support Systems: Embracing the New Era
The way we support our business growth is evolving. This year, we're seeing a massive shift toward:
- Local business support over convenience
- Trusting your intuition
- Positive mindset cultivation
- In-person masterminds and events
- Women supporting women
Marketing Evolution: 2025's Game-Changing Strategies
Ready to level up your marketing? Here's what's working now:
- Story-driven carousel posts
- Reels with strong hooks
- Email list building and funnel creation
- Pinterest for organic traffic growth
- Planned content calendars
What's no longer serving us? Single product photos, dancing reels, and relying solely on paid ads.
Did this episode help you think differently about scaling your creative business? I'd love to hear your biggest takeaway! Share your thoughts in a review on Apple Podcasts or tag me on Instagram @TracyMatthewsNY with your insights.
Subscribe to Thrive by Design on Apple Podcasts or your favorite podcast platform for weekly strategies on building a thriving creative business.
xo, Tracy
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Links in this episode:
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