Episode 513: 5 Ways to Upgrade Your Jewelry Brand to Grow Your Sales in 2025
Are you working harder than ever in your jewelry business but still not seeing the sales growth you want? You're not alone. I've noticed a common thread among jewelry designers who come to me frustrated with their progress – they're putting in endless hours but not getting the results they deserve.
Here's the truth: sustainable growth isn't about working harder; it's about working smarter. After helping thousands of jewelry designers scale their businesses, I've identified five crucial areas every successful jewelry brand needs to audit for sustainable growth in 2025.
In this episode, you’ll learn:
- [1:49] Why working harder isn't the answer to growing your jewelry business
- [7:20] How to know if your brand needs a makeover (and what to do about it)
- [9:37] The key metrics that reveal if you're truly connecting with your ideal customers
- [15:56] Why many 6-figure jewelry brands still struggle to pay themselves
- [19:53] How to audit your brand's energy and align it with your 2025 goals
How to Know If Your Jewelry Brand Needs an Audit
Before we dive into the five key areas, let's talk about some clear signs that your jewelry business needs a strategic makeover:
- You're struggling to get predictable, consistent sales across your channels
- Your business has hit a growth plateau, and you can't seem to break through
- Your sales are declining compared to previous years
- You're reaching multiple six figures but still can't pay yourself
- Your marketing feels stale or you're burned out from your current approach
The 5 Essential Areas of Your Jewelry Brand Audit
1. Audience Audit
Your existing customers, followers, and email subscribers hold valuable insights about your brand's growth potential. Ask yourself:
- Are you consistently attracting your ideal dream customers?
- Are at least 20% of your previous customers buying again?
- Is your social media engagement leading to actual sales?
2. Messaging Audit
Your brand voice and story are crucial for connecting with high-paying customers. Consider:
- Does your brand have a distinct personality that resonates with your target audience?
- Can you clearly communicate your core values and mission?
- Does your website messaging effectively speak to your ideal customers?
3. Marketing and Sales Audit
This is where strategy meets execution. Evaluate:
- Are you setting and hitting ambitious sales goals?
- Is your business showing consistent year-over-year growth?
- Does your marketing consistently build your audience, email list, and sales?
4. Pricing Audit
Your pricing strategy directly impacts your ability to scale profitably. Ask yourself:
- Do your profit margins support sustainable growth?
- If you're making good sales, are you actually paying yourself?
- Have you raised your prices in the last year?
5. Energy Audit
Your energy affects everything from customer attraction to sales conversion. Consider:
- Do you feel aligned with your business goals?
- Does working on your business energize you?
- Where in your business do you feel drained?
Did you find this episode helpful? Subscribe to Thrive by Design on Apple Podcasts or your favorite podcast platform, and leave us a review. Your feedback helps other jewelry brands find our content and grow their businesses.
xo, Tracy
Sponsor Spotlight!
If you're ready to take your jewelry business to the next level in 2025, join me for the Jewelry Brand Makeover Masterclass. This completely reimagined masterclass will help you:
- Create predictable, sustainable sales growth
- Position your brand to stand out in a saturated market
- Attract high-quality, repeat customers
Links in this episode:
Save Your Spot: Jewelry Brand Makeover Masterclass
Buy My Bestselling Book: The Desired Brand Effect