Episode 521: Expanding Your Business (and Yourself) Beyond Your Current Reality–Navigating Growth During Tough Times
The most uncomfortable moments in business often signal your biggest opportunities for growth. That tension you feel—the frustration when things aren't moving fast enough, the nagging sense that something needs to change, the creative restlessness—these aren't warning signs to retreat. They're your internal compass pointing toward expansion.
In this episode, I'm sharing my own messy, real-time “quantum leap” journey and why embracing the discomfort of transformation might be exactly what your jewelry business needs right now.
You’ll learn:
- [4:28] Why expansion requires you to become someone you're not today and how to embrace that evolution
- [11:07] The three-step process to navigate any business transformation: desire, dissatisfaction, and certainty
- [20:42] How my personal journey from jewelry designer to yoga teacher laid the foundation for greater impact
- [25:38] Why your current support system might not serve your expanded vision and how to find the right community
- [29:12] Practical strategies to shift your environment, upgrade your mindset, and take aligned action for growth
Recognizing the Signs of Growth: When Discomfort Means Expansion
The challenges showing up in your business right now? They might be exactly what you need. I've discovered that when things feel uncomfortable—when tasks that once flowed easily suddenly feel like a struggle—it's often because you're outgrowing your current container.
“Personal and business expansion requires you to step into a new version of yourself. You are required to become someone you are not today.”
The Three Essential Phases of Business Transformation
My journey through expansion has taught me there are three vital phases we all navigate when transforming our businesses:
Desire: Your Catalyst for Transformation
It all starts with desire—that inner knowing of what you truly want. For me and many jewelry designers I've worked with, this might look like scaling beyond six figures, creating more impactful collections, or reaching audiences in ways that feel authentically aligned.
“If I don't even try to do that, I will always have an unrequited desire that wasn't fulfilled…”
Dissatisfaction: Your Fuel for Growth
That itchy, uncomfortable feeling that things aren't quite right? It's not a sign to retreat—it's your internal guidance system highlighting where growth needs to happen. In the podcast, I share how to harness this dissatisfaction as your greatest motivator.
“That dissatisfaction is the thing that fuels your needs for growth.”
Certainty: Your Path to Aligned Action
The magic happens when you decide what you want and take consistent, bold action toward it. I've found that certainty doesn't come from knowing all the answers—it comes from trusting yourself enough to take the next right step.
“Certainty comes through action. It's not about waiting, it's about making bold moves.”
The Necessary Letting Go: What Must Be Released During Expansion
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I'll be honest with you—something most business coaches won't tell you is that growth requires you to shed your old identity. I've lived this personally, and it's both terrifying and liberating.
“When you step into your expanded state, you have no choice but to shed the old version of you.”
In the episode, I get vulnerable about my own messy transformation process and share stories of jewelry designers who've navigated this shedding phase successfully. Think of it like the phoenix—there's no rising without the burning first.
Strategic Pathways: Three Ways to Navigate Your Expansion
Throughout my years coaching jewelry designers through their own expansion phases, I've identified three key strategies that make all the difference:
Shift Your Environment
I've found that when you surround yourself with people already doing what you aspire to do, expansion happens naturally. In the episode, I share exactly how to find and create these environments, even when your existing circle doesn't understand your vision.
“Surround yourself with people who inspire you to grow, shift your environment and get in those rooms.”
Upgrade Your Mindset
Your future self thinks differently than you do today. I've personally experienced how powerfully things shift when I started making decisions as the person I wanted to become, not as the person struggling to get there.
“You need to stop operating from your past limitations and start thinking like the person that you want to become.”
Take Aligned Action
In the episode, I share specific examples of bold moves that created momentum in my business—and how you can identify which aligned actions will move your jewelry business forward fastest.
“Certainty comes through action. It's not about waiting, it's about making bold moves.”
The difference between entrepreneurs who successfully navigate expansion and those who remain stuck is simple: willingness to embrace discomfort as the doorway to your next level of growth. Tune in to hear exactly how to walk through that door with confidence.
If this episode sparked something in you, I'd be so grateful if you'd take a moment to leave a 5-star review. Your feedback helps more creative entrepreneurs discover these conversations and fuels my mission to support creatives in their expansion journeys.
xo, Tracy
Sponsor Spotlight!
Ready for your next big move? Join me for the Reinvention Brainstorm Session, a free 90-minute live workshop where I'll help you unlock your vision, identify your zone of genius, and map out your expansion path. Two lucky attendees will even get hot seat coaching!
This isn't just theory—it's a transformation activation designed specifically for creative entrepreneurs feeling the call to expand.
Links in this episode:
Register for the Reinvention Brainstorm Session
Buy My Book: The Desired Brand Effect