Best Of Series #2 EP87: How to Build an Email List for Your Jewelry E-Commerce Business
Ever wonder how you’re supposed to convert people who land on your website into actual paying customers?
There’s so much talk about getting more website traffic, but there’s a big piece missing in this convo!
Most people who land on your website aren’t just going to immediately buy from you!
You actually need a strategy to capture that cold traffic and turn the right people into customers.
Maybe you already know where this is headed… you might be aware that building a list is your next step. But do you actually know HOW to build -an email list for your jewelry e-commerce business?
If you have a million people landing on your site each day but no one is purchasing, what’s the point??
During our “Best Of” series, we’ve been going back through the episodes from the Thrive by Design Podcast that have had the most downloads ever. In our last episode, we covered getting traffic to your site.
But now the question is, what do you actually do with that traffic?
Well, I’m here to tell you – an email list is your absolute #1 tool for capturing traffic and turning those leads into sales.
If you know you’re ready to dive deep on this topic, go ahead and listen to the full episode, How to Build an Email List for Your Jewelry E-Commerce Business on the Thrive By Design Podcast to learn all 27 ways to build your list!
But for now, let’s get started with a few of my favorites and things you need to know before you start…
Social media can’t replace an email list…
A lot of people these days want to check out from the conversation about email lists because they have a huge social media following. I get it. Instagram, Facebook, and Pinterest have done wonders for small businesses. But here’s the thing…
When it comes to those platforms, you have no control! You’re at the mercy of their terms of use and policies. One mistake and you could lose the following you worked so hard to create.
So don’t ditch your social media following, just know it needs to be backed up with a strong email list. Because that’s where you have control. It may sound cheesy but the money really is in the list.
So let’s get into a few of those list building strategies….
Strategically placed opt-ins
Your website should have not just one but SEVERAL places where someone is invited to opt-in. One of the most important things you can do is to place that offer “above the fold” on your site. That basically means, as soon as someone lands on your site, they see the offer without needing to scroll at all.
Another of the most popular and effective ways to use an opt-in offer is to have a pop-up on each page of your site.
Referrals, giveaways, and rewards
Capturing the traffic on your site is extremely valuable. But it also pays to find ways to bring in new subscribers from other sources! Referral bonuses, giveaways, and rewards are a really great way to do this!
You know the ones… “Share with a friend and get 20% off your next order,” for example. Or if you have that strong social media following, harness it through a giveaway and build your email list with new names.
Quizzes, self-assessments, and surveys
People absolutely love finding out more about themselves! So anything that helps them understand a part of themselves is an easy way to get someone to opt-in. You might create a quiz on a topic like, What’s Your Jewelry Personality Type or What Your Jewelry Says About Your Sex in the City Avatar.
Get really creative and think outside the box! What would your customer love to know about themselves?
There are so many fun and different ways to help build up a strong list. And the great thing is – once you grow your list, you have the opportunity to nurture those leads and turns them into actual buying customers!
If you’re ready to grow your list, listen to the full episode, How to Build an Email List for Your Jewelry E-Commerce Business on the Thrive By Design Podcast to learn all 27 ways to build your list!
I can’t wait to hear which strategies work best for you!
xo, Tracy
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