#201 How to Launch One of a Kind Collections and Sell Out in Less than a Month with Alex Camacho

Tracy Matthews I May 14, 2019

When you’re running a jewelry business, sometimes you might forget why you started what you do…

Running a business takes work. Persistence. Consistency. Strategy.

But at the end of the day – most of us are actually artists! We get into this work to CREATE.

And while it's important to get those systems down that help you thrive… there’s also nothing wrong with a craving for VARIETY!

I’m so excited to be interviewing Alex Camacho of Acid Queen Jewelry because she’s got this balance down…

Alex has truly mastered the launch & release strategy. So much so that she’s releasing a one of a kind collection MONTHLY… And selling them out!

This is so cool because it means she gets to constantly be creating.

Each month she’s making one of a kind pieces. And she’s created a strong following around it!

Sure, she has her ready-to-wear line that’s always for sale. She’s got something consistent and easy when she’s in a pinch. But she’s also managed to systematize variety and creativity.

So if you worry that success in your brand means you have to sell the same boring line, you’re wrong.

In today’s episode, Alex is going to share with us how to create and sell out one time collections.

**Alex has truly trained her customers to buy from her in the way she wants them to…**

Granted, Alex says she works really fast. Not every designer is going to need (or want) to put out a collection monthly.

But even if this is 2 or 4 times a year, her model is really working for getting these collections to sell FAST.

Listen to the episode to get the full scoop on how Alex runs her unique business model.

Click here to download the show notes

Teasing behind the scenes…

When you’re in the process of making your pieces, you can create hype with your audience! Take lots of photos during the design process and post them on social…

This kind of thing creates tons of curiosity from your audience!

Alex says her DM’s are full of people asking questions about designs, materials and beyond.

Share release dates… but not too early!

When you’re working on the collection, you want to keep people in anticipation. So let them know when designs are coming, but keep them checking for that final release date!

You also don’t want to make the mistake of giving one date and then changing it! Talk about a hype killer…

So definitely create that anticipation, but don’t give them a final date until you’re sure you’re going to be ready.

Treat your email as a VIP list…

One thing Alex is doing that’s super unique and simple is treating her email list as her VIP’s. Not everyone who follows her on social is on her email list.

So instead of having two lists, when she’s getting close to release – her email list subscribers are the first to know. They even get 24 hours of exclusive shop time before anyone else!

Want to learn Alex’s full formula that’s allowed her to constantly stay in a place of creativity and variety in her business? Head over to the podcast to hear more.

xo, Tracy