#206 How to Transform Your Website Homepage to Make More Sales with Darian Chavez
Did you know that when someone lands on your website you only have 30 seconds to make an impression?
Kinda scary, right?!?
After all of the love and hard work you pour into creating a beautiful page, a lot of the people who visit will be in and out in moments.
So how can you get them to stick around?? And better yet… how can you get them to actually CONVERT into sales?
It all comes down to the impression and the feeling they get when they visit your site.
If your website isn’t doing your product justice in terms of design, story and beyond… you’re actively LOSING sales and potential customers.
There are a few key components every homepage needs to really stand out and grab the attention of a potential customer…
As a designer or business owner, sometimes you’re a little too close to the problem to see whether what you have is really working or not.
That’s why we brought in Darian Chavez of DNC coaching (who also happens to be one of our amazing SOS coaches), to talk about how to transform your homepage to bring you more sales. You won’t want to miss all of the juicy knowledge she shared with us…
The biggest thing setting you apart from the competition is the transformative experience you can create for your customer…
In today’s competitive market, you can no longer sell JUST a product. You have to provide some kind of experience that comes from buying your pieces.
If you don’t know what that is yet, don’t worry…
It could be something that evokes a memory like their baby’s first laugh or their beloved pet who passed away. It might be a piece that reminds them of a goal or intention. Or maybe you use stones that provide healing or protection.
Whatever it is, people want to buy from brands that have a deeper sense of transformation. A human way for you to connect with them.
Once you know your brand experience, this gets woven through every single thing you do…
Your homepage copy…
It may sound hard to believe but all too often, it's not even clear to a digital passerby what someone does based on their homepage.
Since it's your work and your site, you may need to get a second set of eyes. Does your homepage copy quickly and effectively describe not only the fact that you sell jewelry – but also what kind and what experience it provides?
Your copy is the first step in creating that 30-second impression!
Your email opt-in…
Your homepage is the perfect place to capture a new lead by getting someone to join your email list…
First of all, please don’t ask people to join for “updates.” We all have full inboxes. People want value – not updates.
How can you tie your opt-in offer into your brand transformation? Discounts are great, but you can go beyond that too! For example, if you use healing stones, offer a list of the benefits of each stone you use. Or if you create a wedding or engagement pieces, offer a checklist for what you need to plan your wedding.
Testimonials + case studies…
Getting actual information from your real customers is one of the best ways to connect with potential ones…
Testimonials and case studies serve slightly different purposes. But they both offer a potential customer a chance to see themselves working with you. If they can relate to the story being shared, suddenly they can understand how and why you’re the perfect person for them to work with!
Creating a captivating homepage is one of the best tools you have available for bringing in and converting new leads. In order to make the most of the traffic on your site, this piece of your business deserves your time and attention.
For even more amazing tips on transforming your homepage to make more sales (including examples of how our own SOS designers are using these principles) listen to the full interview now!
xo, Tracy
Sponsor Spotlight!
Are you an established designer with a strong business who is ready to build a solid e-commerce platform – and get out of the rat race of wholesale and trade shows alone?
Our SOS program is designed to help designers like you diversify your revenue streams and really master the art of digital marketing, so you can make even more sales.
Curious? Click here to apply for a strategy call and see if this program is right for you!
Links:
@DNC Marketing Facebook Page
