#239 How to Use Snail Mail to Grow Your Sales with Miriam Schulman

Tracy Matthews I February 18, 2020

When was the last time you got a fun surprise in the mail from a brand you like?

The truth is, not a lot of companies aren’t sending out snail mail anymore… which makes it the perfect opportunity for you to stand out!

Allow me to introduce Miriam Schulman, founder of Schulman Art and host of The Inspiration Place podcast.

Almost 20 years ago now, Miriam quit her soul-sucking Wall Street job to pursue art full-time.

Now, not only is she a world-renowned artist, but she dedicates her time to teaching others how to successfully create and market their art.

Miriam uses a lot of unconventional techniques to stand out from the competition with her marketing.

She sat down with me this week to talk about her creative snail mail strat that keeps her customers coming back time and time again. 🐌

Here’s how she does it – and how you can do it too!

Click here to download the show notes

Collect Addresses

The same philosophy that applies to building an email list can apply to collecting physical addresses.

You should already have a database of addresses from people who have purchased from you online, paid through PayPal, and given you their address at shows.

But the best way to collect addresses – just like emails – is to offer an incentive or reward in exchange for an address, such as a postcard or sample.

Narrow Down Your List

Sending snail mail is a little more involved (and expensive) than email. So it’s probably not in your best interest to send stuff to every single address you can get your hands on.

Instead, create a list of people who will be most receptive, especially people who come to your shows and people who have bought from you before.

Make It Look Nice

If you’re wondering what kind of material you can send in the mail… the world is your oyster!

Miriam highly recommends postcards, invitatio n s to trunk shows, and personalized thank you note. But really, you can mail anything you think your customers will value.

I’d encourage you to take virtual promotional material you already have and repurpose it as a mailable printout. Why reinvent the wheel, right?

If you enjoyed this week’s episode, check out Miriam’s podcast too. (I was on it!)

Until next week, m’dear!

xo, Tracy