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#17: How to Creatively Use Hashtags To Engage Buyers on Instagram with Melissa Camilleri

By Tracy Matthews / December 14, 2015

…seem like a smart move, but Melissa tells us to proceed with caution. As she says in today’s episode, using hashtags like “#Jewelry” or “#JewelryDesign” can actually attract more jewelry…

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#289 5 Tips for Jewelry Designers to Write Emails That Convert

By Tracy Matthews / February 16, 2021

…the point when you ask your audience to do something.  For example, in a product launch email, your CTA would likely be a link to that product’s page. Or, in…

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How This Artisan Jewelry Maker Grew Her Business to 6 Figures by Serving Comic-Con Fans

By Tracy Matthews / June 8, 2022

“You’re gonna go into debt to learn how to make beaded necklaces?!” That’s how Stephenie Denault’s stepmother reacted when she told her family she’d decided to study jewelry making.  Stephenie’s…

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What You Should Know Before Creating A Business Card for Your Jewelry Business

By Tracy Matthews / January 6, 2022

…website, brand colors, images, fonts, patterns, voice guides, cocktail/taglines, photography, packaging materials, line sheets and catalogs, press kits, business cards, care cards, and more. These assets are an extension of…

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Designer Spotlight: Johan Vandamme

By Sharon Kwon / July 31, 2015

…total opposite of my, sometimes very hectic life, as a musical theatre performer (I’m currently a member of the Viennese cast of the original Cameron Mackintosh production of “Mary Poppins”)….

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Designer Spotlight: Rita Sunderland

By Tracy Matthews / October 26, 2012

…Rita Jewelry artist from Russia who is living and creating in Seattle, WA. Love to work with natural gemstones. Website: https://ritasunderland.com/ Facebook: www.facebook.com/JewelryByRitaSunderland?ref=hl Twitter: www.twitter.com/RitaSunderland YouTube: www.youtube.com/user/RitaSunderland Google Plus: www.plus.google.com/u/0/100595897405265995178/posts…

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How to Create a Clean and Simple Website that Sells

By Sharon Kwon / September 2, 2014

…showcase the true value of their work in the most impactful way possible. You can view her work and more at emilybelyeacreative.com. Website: www.emilybelyeacreative.com Facebook: www.facebook.com/emilybelyeacreative Instagram: www.instagram.com/emilybelyea LinkedIn: www.linkedin.com/in/emilybelyea/…

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How Independent Jewelry Designers Can Connect with Celebrities

By Tracy Matthews / July 11, 2018

…Why? Because money equals value. Celebrities have money to spend, and if you’re giving them stuff for free, chances are they’ll stop seeing your brand as high end or valuable….

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Designer Spotlight: Heather O’Cain

By Tracy Matthews / December 21, 2012

…art jewelry including one from the Pacific NW Arts & Crafts Exhibition. Now, she has her own business making unique fashion jewelry. Website: https://www.blukatdesign.com/ Facebook: https://www.facebook.com/blukatdesign Twitter: https://twitter.com/BluKatDesign Etsy: https://www.etsy.com/shop/BluKatDesign…

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Designer Spotlight: Heather O’Cain

By flourishthrive / December 21, 2012

…art jewelry including one from the Pacific NW Arts & Crafts Exhibition. Now, she has her own business making unique fashion jewelry. Website: https://www.blukatdesign.com/ Facebook: https://www.facebook.com/blukatdesign Twitter: https://twitter.com/BluKatDesign Etsy: https://www.etsy.com/shop/BluKatDesign…

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