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#68 Boost Your E-Commerce Sales with Steve Chou

By Tracy Matthews / November 22, 2016

Let’s be honest, who doesn’t want to boost their e-commerce sales? Of course you do! If you have an online business, you’re likely gearing up for the busiest few weeks…

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Be Famous: How To Showcase Your Designs

By Tracy Matthews / September 5, 2012

…people too. But you never know who’s looking at your pictures of your products. Online communities: There are thousands of online communities out there to help inspire and encourage you….

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EP401: How They Did It – Online Sales Panel

By Tracy Matthews / April 4, 2023

…now. The next cohort starts April 18th. Cheers to your success online! xo, Tracy Sponsor Spotlight! Links: Apply to The Train Your Customers to Buy Online Program Ulka Rocks on…

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How to Leverage In Person Events to Grow Online Sales

EP424: How to Leverage In Person Events to Grow Online Sales (and Get 200 New Email + SMS Subscribers in 3 Days)

By Tracy Matthews / August 1, 2023

…we explore Alex’s inspiring journey, from childhood creativity to building her online business and embracing newfound confidence. Rediscovering Her Passion and Navigating Challenges Alex’s love for crafting jewelry began early…

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How to Double Your Online Sales in Half the Time

Episode 470: How to Double Your Online Sales in Half the Time

By Tracy Matthews / April 23, 2024

…bunch of creative ways) How to invite people to buy from you again when they come to you via social media (hint: it works so well because it comes from…

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#27: Secrets to Building a Successful Jewelry Business Online (with Rio Grande’s Arien Gessner & Jamie Gros)

By Tracy Matthews / February 16, 2016

On today’s episode, I was lucky enough to sit down with online marketing gurus Arien Gessner and Jamie Gros. These guys just so happen to be the marketing and creative…

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#241 Growing an Omnichannel Business with Carbon & Hyde

By Tracy Matthews / March 3, 2020

…Any offline event can be a fun source of online content. By keeping your customers in the loop online, you can form a tight-knit community of fans from literally anywhere….

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image of jewelry designers working on a marketing plan

10 Steps to Starting a Jewelry Business Marketing Plan

By Tracy Matthews / December 18, 2020

…Since we specialize in helping jewelry designers get their offline business online, we’ll be walking you through 3 inbound marketing and 1 outbound marketing strategies in the following steps.  Optimize…

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#311 The 3 Pillars of Online Sales with Megan Auman

By Tracy Matthews / August 19, 2021

…and makers to sell their work online. Megan likes to break down a successful online sales strategy into 3 key pillars: emailing your list, having a consistent content strategy, and…

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An interview with Amber McCue: What is outsourcing and why is it important for growth?

By Tracy Matthews / March 5, 2013

…solo company to one that with many employees. A few weeks ago I spoke with my friend, Amber McCue about outsourcing. She helps us understand what outsourcing really means and…

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