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Designer Spotlight: Elvira Ward

By Tracy Matthews / January 31, 2014

…I want to. I am 35 year old mother of two. Live in a wee little Bavarian village. I am addicted to wire wrapping. Etsy Shop: www.etsy.com/shop/2wired    Facebook: www.facebook.com/toowired Website: www.wearableartby2wired.blogspot.de Twitter: www.twitter.com/2_Wired  …

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Are you struggling to get more email subscribers? 6 Website tweaks to attract more DREAM clients

By Tracy Matthews / February 25, 2014

…either opt-in or leave your site. Images Courtesy of CharmandChain.com Image Courtesy of KendraScott.com Images Courtesy of CharmandChain.com and KendraScott.com 6. Offer an enticing reason to sign up A juicy…

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How to Make Your Booth Stand Out at a Jewelry Trade Show (or any type of show)

By Tracy Matthews / August 27, 2013

Woo hoo! You did it! You’ve committed to doing a jewelry trade show, a craft fair, a trunk show, or even a show at a friend’s home. Whichever it is,…

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Silversmithing Techniques For Those Who Want to Master Their Skill

By Tracy Matthews / February 11, 2014

…a little snippet to teach you how to finish a home-cast silver ring. Take a break, watch the video and get inspired by the questions below.  https://www.youtube.com/watch?v=W7zXopcJats 1. What type…

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Designer Spotlight: Arusha Susanne Winckler

By Tracy Matthews / February 21, 2014

…a designer for www.niessing.com 7 years – many of my designs were awarded – Teaching as Senior Lecturer Creative Jewellery Design in Hong Kong, Exhibitions and Lectures national and international www.arushasoulfireart.com   www.soulfireart.de …

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#287 Ask Me Anything About Your Jewelry Business

By Tracy Matthews / February 2, 2021

…this episode? Don’t forget to check out our completely FREE Online Marketing Guide For Jewelry Designers, Makers, And Retailers. xo, Tracy Links: The Ultimate Online Marketing Guide For Jewelry Designers,…

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Why Responsible Jewelry Suppliers are Important Now More Than Ever

By Tracy Matthews / October 30, 2018

…this topic and links to resources are available here: https://www.ninadesigns.com/customer-service/faq/metal-jewelry-laws Nina Designs provides this information as a public service and believes that it is substantially true and correct. It is…

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#221 The Mindset of Strategic Growth with Jess Gebauer and Mary Ann Saville

By Tracy Matthews / October 15, 2019

…you have to consider, but I will tell you: don’t worry about it. You’ll make it back easy. It’s really worth the investment.” Jess and Mary Ann did great! We’ll…

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Time to Change Your Story?

By Tracy Matthews / May 7, 2019

…to pivot… You need to test things… And you don’t take little setbacks and failures as a “no” or a “this won’t work for me…” It’s just more information to…

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EP425: How 4 Designers Hit BIG Goals in Just 90 Days

By Tracy Matthews / August 3, 2023

…because they invested in TYC. Here’s a quick overview of Episode 425: [5:12] The designers share their biz transformations after TYC [13:16] Creating urgency through email follow ups [18:30] Getting…

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