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Zone of Genius + Business Matchmaking = Your Best Business

By Tracy Matthews / October 10, 2012

…are centered in your own truth, she can easily help you develop a Personalized Marketing Strategy that effortlessly attracts your Ideal Clients. Website: www.lauragarnett.com/ Facebook: www.facebook.com/garnettl LinkedIn: www.linkedin.com/in/lauragarnett Twitter: https://twitter.com/garnettl…

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Designer Spotlight: Shannon Gilley

By Tracy Matthews / April 4, 2014

…I am fortunate to design each piece of jewelry out of my studio in Sacramento, California. I have been designing in various forms for the last 10 years. https://www.facebook.com/rosegilleydesigns https://twitter.com/RoseGilleyDesig https://www.etsy.com/shop/RoseGilleyDesigns www.rosegilleydesigns.com

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EP353: How to Use Consumer Buying Trends in Your Marketing in 2022

By Tracy Matthews / May 16, 2022

…social justice, and sustainability, to family-values, religion, and politics. The perfect shopping experience for the Value-Based Consumer involves… Authenticity: Generic language about being “sustainable” isn’t enough for the Value-Based Consumer….

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Designer Spotlight: Nicky Ruxton

By Tracy Matthews / November 8, 2013

…with mixed-media collage is carried over into her industrial jewelry brand. She juxtaposes fabric and found objects to create her unconventional wearable art offerings. Website: www.RuxtonDesigns.com Facebook: www.Facebook.com/RuxtonDesigns Etsy: www.Etsy.com/shop/RuxtonDesigns…

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How to Increase Your Perceived Value With Packaging Design

Episode 464: How to Increase Your Perceived Value With Packaging Design

By Tracy Matthews / March 7, 2024

…a free Discovery Call!  Here’s a Quick Overview of Episode 464:  Do you know how to use packaging to increase your product’s perceived value and bring customers back again and…

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Designer Spotlight: Katy Mims

By Tracy Matthews / May 2, 2014

…season). I love interior design. I am left handed (hence the name South Paw Studios). I love heavy metal music. I love really good beer. What’s the biggest struggle in…

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10 Lessons from 10 Years Helping Designers and Makers Build Successful Jewelry Businesses

By Tracy Matthews / July 8, 2022

…questions, information like sales volume, focus groups, feedback loops, building and audience, and seeing what people respond to. It’s all information you can use to grow. Don’t compare your beginning…

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How Two Sisters Built a Million Dollar Handmade Jewelry Business Without a Massive Team or Investment Capital

By Tracy Matthews / June 5, 2023

…vet, hire, train, and manage their team, things were lining up. They have a small team comprising two part-time shipping people, two full-time production makers, and a social media manager….

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#211 Taking Responsible Sourcing to the Next Level with Meri Geraldine

By Tracy Matthews / July 23, 2019

…by “greenwashing.” It’s easier than you might think for brands to slap a green badge on their products that says, “conflict-free,” or “ethically sourced,” without the proof to back it…

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Designer Spotlight: Nadica Zlatkova Mitevska

By Tracy Matthews / June 14, 2013

…is the greatest pleasure. Now, I create necklaces, earrings, bracelets and trying to carry on the exceptional and wonderful emotions that I feel onto someone else. Facebook: https://www.facebook.com/ArtFantasyJewellry Etsy: https://www.etsy.com/shop/artfantasyjewellry…

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