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#53 How to Create a Culture of Fun in Your Jewelry Business With Nina Cooper

By Tracy Matthews / August 9, 2016

…use competitions, creativity and celebration as part of your company culture, You’ll be amazed at the results (and the productivity that comes forth). My guest today is Nina Cooper, owner…

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#104 Etsy Overhaul for the Holiday Season with Amber Harder

By Tracy Matthews / August 1, 2017

…you to be challenged. So having solution-minded thinking is how to win at Esty! As a special treat, I’ve invited Amber Harder of www.bizmindedmommy.com to be on the show with…

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Financial Aid and Business Resources for Makers, Designers, and Artists During the Coronavirus and Covid-19 Pandemic

By Tracy Matthews / March 25, 2020

…PNC 888-762-2265 TD Bank 888-751-9000 U.S. Bank 888-287-7817 ✓ Landlord Federal Housing Finance Agency United Way Call 211 ✓ Utility companies Comcast AT&T Verizon T-Mobile Spectrum CenturyLink U.S. Cellular Sprint…

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EP394: What’s Working Now: SMS Marketing For The Jewelry Industry

By Tracy Matthews / March 9, 2023

…That’s why SMS marketing is one of the most powerful and effective forms of marketing for ecommerce and online sales for a jewelry company when done right. If that’s the…

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Earn Money Online By Spending More Time on the Creative Side of Your Jewelry Business Like This Designer…

By Tracy Matthews / May 24, 2019

…a new mom trying to really get her business off the ground… She was doing what she could to grow, but she ended up under serious financial strain. Ultimately, Allison…

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How This Unstoppable Designer Keeps Her Business Thriving, Even In Tragedy

By Tracy Matthews / October 4, 2019

…words to describe Momentum? Work, community and inspiration. I love stepping into a brighter spotlight online. I think it’s really exciting to connect with people who aren’t just at shows…….

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#20: Know, Like, & Trust Factor with Andrea Ayers of Launch Grow Joy

By Tracy Matthews / January 4, 2016

…Focusing on Your Traffic If you’ve been selling online, you’ll be very familiar with the temptation to completely focus on driving traffic to your site. There are a million sites…

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#205 Where Do Your Diamonds and Gemstones Come From? With Ashkan Asgari

By Tracy Matthews / June 11, 2019

…they’re experience or connections. Gone are the days where seasoned designers are getting special access and special pricing. And that’s not the only thing they’re doing that’s unique… Online Sales…

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#222 The 3 Pillars Product Content Strategy with Jacqueline and Minna of the Product Boss

By Tracy Matthews / October 22, 2019

…in common is a struggle to create online content. When you own a product-based business, you might hope your product will speak for itself and you can sit back and…

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#245 How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren’t Buying

By Tracy Matthews / March 31, 2020

…things calm down. Click here to download the show notes Return to Your Roots Have you ever “asked” for a sale? It might sound weird, but grassroots techniques are actually…

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