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How to Make Your Booth Stand Out at a Jewelry Trade Show (or any type of show)

By Tracy Matthews / August 27, 2013

…that their set up, displays and product merchandising reflected their brand personality. kathylo.com and colleenmauerdesigns.com I really love trade shows! I am fascinated by creative people and products, and even…

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Too Much Jewelry Inventory? Try These 14 Reduction Strategies for Every Jewelry Business

By Tracy Matthews / March 7, 2018

…sample sale 2. Host a flash sale on your website for a limited period of time 3. Have a flash sale with an established flash sale site (Gilt.com or Hautelook.com,…

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The Formula for a Stellar Press Pitch Letter

By Tracy Matthews / August 5, 2014

…brand. I will admit, every placement doesn’t always create a huge spike in sales, but all media coverage helps get your name out into the world builds awareness around your…

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Episode 483: How to Optimize Your IG Bio Pinned Posts to Grow Your Sales

By Tracy Matthews / July 30, 2024

…  Pinned post #1: Introducing yourself [10:19] Pinned post #2: Providing value and getting leads [12:22] Pinned post #3: Building Trust Listen here! xo, Tracy Sponsor Spotlight! Do you feel…

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F&TA Exclusive B-School Bonuses

By Tracy Matthews / February 23, 2013

…revenue generating ideas that offer value. They’ve been festering inside of you waiting to come out and play). I am over the moon excited for my fourth round of B-School…

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#72 Building a Better Brand Presence with Arianne Foulks

By Tracy Matthews / December 20, 2016

…tell you how right now, so let’s see what she has to say. Click here to download the show notes The Complete Visual Package Branding isn’t just your logo –…

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#158 Quickfire Accounting Tips with Accounting for Jewelers

By Tracy Matthews / July 17, 2018

…what you’re including in your business costs. Got it? Spreadsheets or Software? If you love spreadsheets and your mind works that way, keep using it! But not all jewelry designers…

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EP358: How to Build Your Email List Using Etsy

By Tracy Matthews / June 17, 2022

…not at all. I means you should use Etsy as a tool for building your email list. Meet Lauren Shaddow. She’s our community manager here at Flourish & Thrive Academy…

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Erin Kandoll first discovered her passion for jewelry making after experiencing a deeply traumatizing life event.

After Experiencing Deep Trauma and Quitting Her Business, This Designer Rediscovered Her Passion and is on Track to Triple Her Sales This Year

By Tracy Matthews / August 14, 2023

…up on the work coming in.” The Impact of the TYC Mentors, Coaches, and Community Beyond her individual accomplishments, Erin has been inspired and motivated by the community inside TYC….

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Tracy Matthews answers how do you market to your target audience

Episode 429: How Do I Market My High End Jewelry to My Target Audience?

By Tracy Matthews / August 31, 2023

click here to download the transcript “Tracy, how do I market to people who can afford my high end jewelry offering?” This question comes up so much because it can…

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