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How This Jewelry Designer Went from Extreme Burnout to Increasing Her Sales 200%!

By Tracy Matthews / January 31, 2019

…this time around. Took her products off of Etsy and launched her first website. Started leveraging her network online and offline. Organized her inventory and even hired extra help. After…

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Three Kids, A Home & A Vision: How a Couple Created a 6-Figure Jewelry-Making Business

By Tracy Matthews / July 11, 2019

…delivered through the program with the mix of trainings, 1:1 coaching and implementation workshops to get their plans on track! Having spent hours searching online forums for advice or posting…

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16 Instagram Reels Ideas for Jewelry Designers (No Dancing Required)

By Tracy Matthews / July 20, 2021

I’ve spent a lot of time talking about the importance of video content for jewelry designers trying to grow an online business. Right now, video content is more important than…

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How to Photograph Jewelry and Other Products For Your Website

By Tracy Matthews / September 9, 2021

Every entrepreneur who successfully sells jewelry online knows how to take quality product photos for their website. Websites are a tool for visual communication, so the way you display your…

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The Holiday Gift Guide for the Jewelry Maker in Your Life

By Tracy Matthews / December 3, 2021

The holidays are right around the corner, and if you have a jewelry maker in your life, you’ve probably got one question on your mind… What gifts can you buy…

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Jewelry Pricing Formula: How to Price Your Jewelry for Profits!

By Tracy Matthews / January 28, 2014

…businesses, but can be a little more complicated to figure out until you understand cash flows and have a strong grasp on making sales numbers. Here is how it works:…

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#49 Building Relationships With Social Influencers To Increase Your Sales with Lauren Zavlunov and Jeanne Verger

By Tracy Matthews / July 12, 2016

…Jewels of Saraswati and the awesome online community Social Jewels. Jeanne is the powerhouse of Jeanne Verger Jewelry. Both have professional career backgrounds in marketing and advertising, and they are…

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#80 How to Create a Connection with Your Perfect Clients via your Marketing with Marie Forleo

By Tracy Matthews / February 14, 2017

…of INC’s 500 Fastest Growing Companies. She’s an all around genius when it comes to this connection and trust building stuff and even created a FREE training to expand on…

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#83 Facebook Ads 101 for Jewelry Designers with Kathleen Cutler

By Tracy Matthews / March 7, 2017

…and I’m stoked she’s here! We’re ready when you are, hit play to get this FB ads party started! Click here to download the show notes Still Spending Money without…

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#85 Legal Protection for Your Business with Lisa Fraley and Genavieve Shingle Jaffe

By Tracy Matthews / March 21, 2017

…the show! Click here to download the show notes Online v. Brick and Mortar Running an online business means a few legal documents should be in place right away to…

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