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What You Should Know Before Creating A Business Card for Your Jewelry Business

By Tracy Matthews / January 6, 2022

…a Beautiful Business Card to Compliment Your DSP The first thing to remember about business cards is that they lend your brand a professional touch. A well-designed business card speaks…

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Instagram Algorithm Update: How It Can Help Jewelry Businesses

By Tracy Matthews / April 13, 2022

…blog post. So you can’t totally depend on it when it comes to communicating with your followers and potential customers. The members of Laying The Foundation, an exclusive online course…

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Episode 428: Ask Me Anything: Do I Need More Than One Dream Client for My Different Offers?

By Tracy Matthews / August 24, 2023

…have a successful business doing that. Be careful when it comes to oversaturating your offerings because that’s when you make your business complicated.  Don’t Overcomplicate Your Avatars When it comes…

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Email Opt-in Ideas for Jewelry Designers

By Sharon Kwon / October 7, 2014

…building an online jewelry business, you need to have a compelling way to stay in touch with browsers who are not ready to buy. When I was selling off of…

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How to Leverage the Slow Summer Season to KILL it During the Holidays

By Sharon Kwon / July 7, 2015

…marketing projects? Get those up to speed and completed. Try a grassroots or direct mail campaign. Create a segment of people you already know and tell them what you’re up…

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partnering with a wholesale jewelry supplier

Questions to Ask Yourself When Partnering with a Wholesale Jewelry Supplier

By Tracy Matthews / June 7, 2018

…strengths, but that gives you vital information on the product lines where the company is most competitive. Or, you can get valuable insights into a company’s core mission and values….

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How to Create a Website for Your Handmade Jewelry in 5 Steps

By Tracy Matthews / August 24, 2021

…you unvarnished feedback. Your “test audience” should give you feedback on everything from designs, to functionality, to navigation, to the shopping experience.  Give your test audience specific tasks to complete…

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10 Creative Packaging Design Ideas for Small Businesses

By Tracy Matthews / September 14, 2021

…successful online business. I developed a free masterclass to teach you the insider secrets your biggest competitors know about how to attract raving, buy-everything-you-sell fans. Reserve a spot in our…

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The Desired Brand Effect Press Release Gets Picked Up By Yahoo, PR Web, and ArtfixDaily

By Tracy Matthews / November 29, 2021

…and understanding between jeweler and client. A masterful storyteller, Tracy Matthews helps designers consider how to fuel desire through language, emotion and connection.” This is especially important when it comes…

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Taking Amazing Photos of Your Jewelry

By Tracy Matthews / February 15, 2022

…White Background: jewelry is generally small and compact, so you won’t need to string sheets across an entire wall to get a clean background. A piece of matte white paper…

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