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Her Jewelry Business Brought Her Family Out of Poverty: How This Designer Scaled to 6-Figures in Only 5 Years

By Tracy Matthews / May 25, 2022

…grow a profitable business: “Invest in yourself and in your business, whether it’s $100 or $1 million. Whatever you can afford, make it happen.” Laying the Foundation is a 12-week…

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This Couple Quit Their Jobs To Start A Jewelry Business – Now They Have 18 Months To 4x Their Sales

By Tracy Matthews / May 30, 2022

…Flourish & Thrive Community. Her family found themselves in the worst-case-scenario. With three extra mouths to feed, every day was a struggle to make ends meet. But Quay is tough,…

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#34 PR & MARKETING “TODD REED STYLE” WITH LIZ KANTNER

By Tracy Matthews / March 29, 2016

…calendar (physical or digital) to jumpstart your process. If you’re interested in hearing more about Todd Reed’s design process, Liz’s brilliant marketing campaigns, and more of our press-pitching conversation, don’t…

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#144 The 5 Best Places You Must Use Video on Your Website

By Tracy Matthews / April 10, 2018

…detail about this inthe episode, so listen now to get more tips! I’m redoing my brand videos, too! So you’re not alone in this, it’s a continual process! I’ll share…

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151 Ways to Boost Your Holiday Sales

By Tracy Matthews / July 22, 2013

…below to grab our FREE download 151 Ways to Boost your Holiday Sales. First Name Email   Click to Tweet: 151 ways to boost Holiday #jewelry sales FREE download. #jewelrybusiness”…

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Episode 479: Here’s what I would do to make daily sales if I had to start a jewelry business from scratch…

By Tracy Matthews / July 2, 2024

community – The Jewelry Marketing Collective? It’s a daily accountability and sales community specifically for jewelry artists, makers, and business owners.  It opens in August and is for Jewelry Business…

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#283 Our Top 5 Marketing Strategies for 2021

By Tracy Matthews / January 5, 2021

…ads, or your website. When your followers see the content you’re creating, you want them to think, “OMG, this was made just for me!” In 2021, this is non-negotiable, simply

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#291 3 of My Favorite Strategies to Turn Offline Customers into Online Buyers

By Tracy Matthews / March 2, 2021

…while now, you can probably guess the first thing I’m going to recommend: grassroots marketing.  It’s one of my favorite strategies, and a vastly underrated one, at that. Most people…

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#294 How to Become an Online Sales Master with Virtual Events

By Tracy Matthews / March 23, 2021

…are just like in-person trunk shows you may have participated in before. It could’ve been at a brick-and-mortar store, hosted at someone’s house, at a convention, or an art fair. …

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#8: The Key to Building Lasting Business Relationships with Robin Kramer

By Tracy Matthews / November 12, 2015

The answer: Your customers should know, like, and trust you. In today’s episode, we’ll be talking all about the know, like, and trust factor and share our keys to building…

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