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#124 The Overnight Website Makeover with Kristen Baird-Rabun

By Tracy Matthews / November 21, 2017

…ran with it! Her site completely turned around in a matter of weeks, all on a very small budget! You don’t wanna miss this! Click here to download the show…

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#137 The Top 7 Takeaways from the Jewelry Brand Makeover Bootcamp

By Tracy Matthews / February 20, 2018

…about the future! Listen now to discover the changes and realizations made during our Jewelry Brand Makeover Bootcamp! Click here to download the show notes Everything is Connected Branding yourself…

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#126 10 Questions to Ask if You Want to Have the Best Year Ever

By Tracy Matthews / December 5, 2017

…up better in everyone in your life and business! Pretty awesome right? xo, Tracy P.S. I am so excited about our sponsor today, Shopify! Shopify is my favorite e-commerce platform…

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#138 How to Test Your Opt-In Idea to Build Your Email List

By Tracy Matthews / February 27, 2018

Having a healthy, growing email list is the number one way to grow your online jewelry business. Maybe you heard me talk about this before, but seriously it’s true. The…

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#146 How to Become the Exclusive Jewelry Designer for a Blockbuster Film with Black Panther’s Douriean Fletcher

By Tracy Matthews / April 24, 2018

…our YouTube game). So you can imagine my surprise when I found out the specialty jeweler for Marvel’s hit movie Black Panther found FTA by Googling “How to Sell High…

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#151 Is Brick and Mortar Really Dead? How to Navigate the Crazy Changes Going on With Wholesale Right Now

By Tracy Matthews / May 30, 2018

…Click here to download the show notes Educate Your Audience Make your brand about more than just beautiful jewelry. When you educate your community about the WHY behind your brand…

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#152 Like a Boss Part 1: How to Hire and Lead Your Team Professionally

By Tracy Matthews / June 5, 2018

…excited about your company! The freedom that comes when you can offload some work that just slows you down is such a game changer. For me, it allows me to…

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#159 Behind the Scenes of F&TA Live Part 1 – The Marketing Panel

By Tracy Matthews / July 24, 2018

…jewelry or not? Make sure you’re speaking their language. Know Your Target When it comes to pitching media opportunities, you have to know the audience of the outlet. Certain collections…

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#180 How to Align Your Content with Your 2019 Sales Plan

By Tracy Matthews / December 18, 2018

…January (details below). xo, Tracy Sponsor Spotlight! Jump on the waitlist for the Jewelry Brand Makeover Bootcamp and let’s work on your content marketing plan together! Get on the waitlist…

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#193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers

By Tracy Matthews / March 19, 2019

…to learn how to keep clients coming back? For good? Listen to episode #193 The BEST Sales Strategy That Attracts Repeat Sales & Buyers Click here to download the show…

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