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#289 5 Tips for Jewelry Designers to Write Emails That Convert

By Tracy Matthews / February 16, 2021

…for making more direct-to-consumer sales online.  The designers from our community who increased their sales last year all cited sending more emails than they were initially comfortable with. It may…

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#290 How to Overcome Creative Blocks and Get Into Flow State with Dan Clark

By Tracy Matthews / February 23, 2021

undistracted.  This science-first approach to music is intended to help you unlock your “flow state.” Header text Click here to download the show notes What Is A Flow State? You…

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#295 How to Balance Motherhood and Business with Damona Hoffman

By Tracy Matthews / March 30, 2021

…Living, the podcast for people who work for themselves. Her mission is to provide space for insightful and candid conversations about what making a living really means. Damona sat down…

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#296 How to Get Over Your Fear of Video and Make Better Videos with Patrice Poltzer

By Tracy Matthews / April 6, 2021

…formed Patrice Poltzer Creative, to help brands tell their most compelling stories through video. She also runs online Video Storytelling Bootcamps for smaller businesses that aren’t ready to outsource the…

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#298 The Must-Have Email Automations for Jewelry eCommerce with Jessica Totillo Coster

By Tracy Matthews / April 20, 2021

…customer loyalty, grow your brand, and increase your sales. Header text Click here to download the show notes Welcome Series Jessica says email marketing is just like online dating, and…

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#299 How to Bring the Joy Back to Marketing with Laryssa Wirstiuk

By Tracy Matthews / April 27, 2021

…Jewelry Brand. Today, she sat down to talk about three things you can change right now if you’re feeling stuck in your marketing. Header text Click here to download the…

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#303 The 5 Most Important Pages on Your Website with Coach Erin Alexander

By Tracy Matthews / May 25, 2021

…by the same name. She’s also a Shopify web designer for her agency, where she helps shop owners build an incredible online presence. On top of all that, she also…

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#313 The 5-Step Holiday Sales Prep Plan

By Tracy Matthews / September 2, 2021

…brand-new pieces in the middle of November. I come from a traditional sales background. In retail, holiday merchandise is prepped and ready to go by August. If you’re still in…

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#318 Cyber Weekend Promotion Ideas

By Tracy Matthews / October 6, 2021

…off when you spend $50, 20% off when you spend $100, 30% off when you spend $150, etc. There’s no wrong way to structure your Cyber Weekend discount strategy, so…

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#326 Perceived Value is an Inside Job with Allyson Hayes

By Tracy Matthews / November 23, 2021

…happening. Click here to download the show notes How Underpricing Actually Hurts Your Sales Allyson has always been obsessed with jewelry. As a customer, she found herself wanting more unusual…

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