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#245 How to Pivot Your Sales Strategy When Your Shows Are Off and Stores Aren’t Buying

By Tracy Matthews / March 31, 2020

“Shows are canceled, stores are closed, and sales are down. How do I sell at a time like this?” This sentiment has been popping up all over the jewelry community….

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#220 Building Community and Die Hard Fans Around Your Brand with Chelsea Farmer

By Tracy Matthews / October 8, 2019

…episode that could really help you. See you next week, m’dear! xo, Tracy Sponsor Spotlight! As a business owner, there are so many things you have to keep track of,…

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EP341 Jewelry Brand Makeover Bootcamp Recap

By Tracy Matthews / February 22, 2022

…habits, identified mental blocks, and realized how mindset matters. The Bootcamp was the a “kick in the pants” that they needed.  What’s Next There were a lot of “aha!” moments,…

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Tips On How to Sell Luxury Jewelry Online Successfully

By Sharon Kwon / September 30, 2014

…Luxury Jewelry Online w/ @tracymatthewsny https://bit.ly/YEvgrO Now it’s your turn! In the comments below, tell me the following: 1. What is your technique to build trust online? 2. What is your…

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EP350: 9 Things I Wish I Would’ve Known in the Beginning Stages of My Jewelry Company

By Tracy Matthews / April 26, 2022

…I’d known in the beginning stages of my jewelry company. So whether you’re starting a business or; you’ve been at this for a while, I hope you find some value…

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How to Rock Your Holiday Marketing Plan: Made Simple

By Sharon Kwon / July 21, 2015

…with “this” via @flourish_thrive https://bit.ly/1TNn007 At the end of the day, keeping it simple is the key to creating a marketing plan that works double time for you. Plan in advance…

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Happy Birthday to Tracy (2016 edition)!

By Tracy Matthews / May 20, 2016

…first, I was kind of like… “Robin, come on! We already celebrated.” But I eventually just embraced it. There’s no stopping her because she knows how much I love my…

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#299 How to Bring the Joy Back to Marketing with Laryssa Wirstiuk

By Tracy Matthews / April 27, 2021

…to think outside the box and look at other industries for inspiration, such as beauty, lifestyle, home goods, fashion, etc. You’ll never know what’s out there until you cast a…

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Designer Spotlight: Melissa Cruz

By Sharon Kwon / July 17, 2015

…I’m challenging myself, growing everyday and absolutely love what I’m doing. There’s no end in sight, which means the possibilities are endless and that’s very exciting. What’s something unusual about…

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#92 How to Hire a Virtual Assistant for Your Jewelry Business with Nathan Hirsch

By Tracy Matthews / May 9, 2017

…business over the past 7 years. He’s now the co-founder and CEO of freeeup.com, the hands on hiring marketplace connecting hundreds of online business owners through reliable, pre-vetted remote workers.freeup.com

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